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    Manager- eCommerce Marketing - Chicago, United States - The Kraft Heinz Company

    The Kraft Heinz Company
    The Kraft Heinz Company Chicago, United States

    1 week ago

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    Description
    General information

    All posting locations Chicago, Illinois, United States of America

    Job Function 0- Marketing

    Date Published 11-Jan-2024

    Ref # R-78221

    Requirements

    Description & Requirements


    We're on a journey to transform our omni organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions.

    Media is a core function to enable this transformation.

    As the digital landscape continues to evolve, we're looking for data driven, entrepreneurial-minded, and consumer obsessed media experts to help us on this journey.


    The Media Manager – Performance & Retail Media is responsible for overseeing paid media investment across Kraft Heinz retailer platforms; coordinating and directing external agency partners that own end-to-end activation, optimization, reporting, test & learn, and channel analysis.

    The manager is media specialist who will drive our eCommerce and omnichannel businesses, with a focus on defining & implementing retail paid search and programmatic display strategies.

    The position requires a candidate that is a strategic thinker, data obsessed, and self-starter. The individual is hungry to learn, is comfortable with change, ambiguity, and rapid industry growth.

    Essential Functions & Responsibilities

    Develop advertising campaigns and marketing strategies across our Kraft Heinz brand portfolio and retailers including Kroger, Albertson's, etc. for retail media (programmatic display, paid search)
    Foster relationships with our day-to-day retailer media group contacts and agency partners to ensure flawless execution
    Own multimillion-dollar media investment plan and optimize to deliver sales, market share, share of shelf, and media efficiency targets (return on investment, cost-per-click, etc.)
    Partner with eCommerce Sales & Omni Shopper Marketing to create integrated omnichannel strategies that achieve campaign and business objectives
    Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis
    Regularly participate in quarterly business reviews & retailer media capabilities assessments
    Develop test and learn plans to continuously drive the business forward
    Regularly partner with broader media team to share tactical learnings and best practices
    Support annual Joint Business Partnerships with Sr. Manager and other senior stakeholders
    Continuously innovate and develop forward thinking ideas as retailer capabilities evolve

    Expected Experience & Required Skills

    Prior media agency experience required
    Prior or shown experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferred
    Media strategy / buying experience across programmatic, paid search, or OLV/OTT; retail media specifically preferred
    Experience managing multiple partners' expectations
    Shown results-oriented media expert
    Strong motivation in fast paced environment with a bias for action
    Ability to effectively work independently as well as collaboratively across functions

    Work Environment & Schedule

    This is a Hybrid role with 3 days a week in the local office, with periodic travel or visits to external locations; offices are open workspaces Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations

    Physical demands include but not limited to

    Willingness to drive and/or travel as needed (Quarterly)
    Operate a computer and view screens for ~100% of work schedule


    Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies.

    When you join our table, you can expect

    Access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage
    7% 401(k) matching
    Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees
    An industry-leading total rewards package that emphasizes a high discretionary bonus.
    Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

    Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels

    About Us

    Kraft Heinz is a global food company with a delicious heritage.

    With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch.

    We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

    Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.

    We're proud of where we've been – and even more thrilled about where we're headed – as we nourish the world and lead the future of food.

    Why Us

    We grow our people to grow our business.

    We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.

    Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions.

    All while celebrating our wins - and our failures – as we work together to lead the future of food.

    Challenging the status quo takes talent.

    We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career.

    Because great people make great companies, and we're growing something great here at Kraft Heinz.

    Office Collaboration & Hybrid Work Environment


    We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness.

    We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.

    Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines).

    Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.

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