Marketing Manager, Ecommerce Channel - Downers Grove, United States - Penn Foster Inc

Description

Marketing Manager, Ecommerce Channel

The Company

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things.

We're a fast growing, publicly traded company (NYSE:
ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful.

They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience.

Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe.

We hope you'll visit our website and learn more about Zurn Elkay at
If you're ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family

Job Summary:

Manages strategic marketing plans for e-commerce, direct to consumer, and retail marketing segments and product lines to create and deliver superior customer satisfaction and loyalty while simultaneously providing long-term growth, profit, and value to the company.

Plans and delivers business objectives, goals, budgets, and action plans in e-commerce channel marketing, including programs, promotions, paid media campaigns, best-in-class content merchandising, literature, communications, and training.

Responsible for managing e-commerce portion of the overall Marketing budget to drive consumer engagement, acquisition, and conversion through digital marketing tactics.

Responsibilities:

Manages e-commerce retailer channel strategy and develops yearly-integrated marketing plans inclusive of target market identification, competitive analyses, merchandising, incentive programs, and promotional plans, selling and merchandising tools.

Creates, manages, and executes promotional programs/analysis and customer specific marketing campaigns, including virtual product bundle creation and analysis.

Responsible for ecommerce content planning for existing portfolio and new product launches for residential and commercial avenues; Audit content on ecommerce partner sites for optimizations relating to layout, images, graphics, video, copy, brand page, supporting documents, etc.

Optimize existing content for SEO for both copy and rich content for partner sites and
Identifies and directs the development of retail communication, literature, merchandising tools, training aides, and customer presentations.

Works with Product Marketing and sales to conduct customer and competitor research and analysis, identify new product, service, and solution requirements, develop new product roadmaps and specifications, and develop/execute new product launch plans.

Includes management of Price Spider tool and collaborating with sales and product teams on pricing optimization opportunities

Identifies leads in existing e-commerce retail channel and drives sales and marketing campaigns that lead to the qualification and account generation of those leads to create, implement and manage strategy to meet and exceed plan.

Oversee in-house PIM/PCM tool for Elkay and partner accounts.
Fully manages partner site paid media strategies, including campaign setup and management, A/B testing, and budget management and tracking
Reports weekly and monthly on KPIs and uses insight to improve campaign performance
Use Amazon vine and Bazaarvoice to execute review programs and needs across retailers
Apply test & learn approach to paid media using analytics to guide plan optimization; analyze and report key performance metrics on a weekly/monthly/quarterly basis
Partner with internal and external agencies to develop content for the e-commerce and digital channel
Build overall marketing scope and strategy for the D2C part of the business. Partner with internal creative, IT, and sales team to drive results and growth goals for the channel.

Qualifications:
Bachelor's degree in marketing, business management, analytics, or related studies is required; MBA preferred
Minimum of 7 years in Channel marketing and sales, with solid experience in consumer durable products and e-commerce.
Experience in managing new product development initiatives or launches
Must have proven experience working in a cross functional environment with product, engineering, operations, marketing and sales.
Prior supervisory & budget experience
Able to travel up to approximately 20% of time
Self-reliant and results oriented; Works independently, driven, high sense of urgency, takes initiative, gets the job done.

Collaborative/Teamwork:
success is the result of being a team player. Projects and programs require substantial cross-functional work within the Company. Collaboration with internal brand team, sales team, product team, and external partners

Analytical:
Absorbs information quickly; classical marketing analytic skills, i.e. consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness, ROAS, ACOS evaluations. Excellent Microsoft Excel skills. Tableau desktop experience preferred.

Communication:
Must be an intent listener and a persuasive communicator. Written communications include recommendation briefs, marketing and capital spending requests, consumer collateral and sales training and presentation tools. Verbal communications include one-on-one and small group discussions, sales meetings, and customer presentations.

Creativity, innovation, and problem solving:

Ability to position products and services in an exciting, attention-getting and customer-meaningful way; able to visualize outside the current approach to discover the innovative idea.

Results-Oriented:
Mindset to want to keep improving ROAS while scaling spend.

A growth mindset:
motivated to keep learning and growing. The digital/e-commerce space moves quickly with new emerging technologies
Creative and optimistic approach to new challenges and obstacles
Total Rewards and Benefits

Competitive Salary
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Educational Reimbursement
Matching Gift Program
Equal Opportunity Employer – Minority/Female/Disability/Veteran

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