Associate Director, Commerce - Chicago, United States - Spark Foundry

Spark Foundry

Verified Company

Chicago, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands.

By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies.

We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description Overview**:

The Associate Director, Commerce is responsible for overseeing holistic retail media programs, collaborating with the Director to develop strategy, and then working closely with Managers, through to Analysts to ensure best-in-class activation of said programs and associated campaigns.

As the connectivity between strategy and tactical activation, the Associate Director is a critical member of the Commerce team, responsible for the day-to-day running and innovation of the full campaign life cycle (strategy, tactical, set-up, optimization, reporting & billing), to achieve specified client objectives and KPIs.

Role Objectives:

Account Management _
Primary daytoday lead for client and partner relationship (holistic retail media), responsible for ensuring the effective and efficient running of relevant retail media programs for a specific client and/or business unit
Attends client and retail partner meetings on ongoing basis, interfacing as needed with middle to upper management level during meetings and presentations, whilst supported by the Director
Works closely with key retail media partners to maintain optimal working relationship, and collaborates on new ways to drive client's business at that retailer, acting as an initial escalation point and supporting JBP planning and commitments.
Retail Strategy and Tactical Activation_
Oversee the client's retail media programs across key eCommerce and omnichannel retail media platforms including (Amazon, Walmart, Target, Kroger, Instacart ), and retail networks such as (CitrusAd, Criteo, Quotient )
Works closely with the Director to develop thought leadership (keep client and wider agency teams reprised of key industry updates & trends) and opportunities that will drive client business results
Partner with the Director to lead total business reviews and deliverables (QBRs, Annual Planning, etc.)
Demonstrate understanding and consideration of 360 retail and its relationship with media, from sales, merchandising, shopper programs, to operational aspects of PDP content optimization and supply chain
Interfaces with wider strategic planning and investment teams (Programmatic, Search, Social, Video), especially as retail and brand media increasingly overlap
Develop a complete understanding of your respective retail and/or client's goals, markets, needs and expectations, ensuring strategic and tactical delivery against such
In close collaboration with multiteam disciplines, support and run complex marketing analysis, such as advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
Leadership & People Management_
Responsible for managing and developing a team of Managers, Senior Analysts and Analysts
Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
Enable continuous development of Commerce specialists on your team, including marketplace training and certification, as well as account management excellence
Data & Tech _
Understand all relevant tools for management, reporting, analytics, and competitive analysis (Ex. Skai, Pacvue, Profitero, ComScore, Numerator)
Develop and sell through proprietary Publicis and Spark tools, tech, and frameworks in collaboration with the Director and Publicis Commerce/Publicis Media Commerce COE teams

Qualifications

45+ years of account management experience in online advertising, direct marketing, or ecommerce with increasing levels of responsibility within an agency or media company, including clientfacing responsibilities
2+ years of handson account management experience in online advertising with a focus on ecommerce
Indepth experience managing