Paid Search Specialist - Chicago, United States - W.W. Grainger

W.W. Grainger

Verified Company

Chicago, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Work Location Type:
Hybrid

As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships.

We're dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe.

As a Great Place to Work-Certified company, we're looking for passionate people to join our team as we continue leading the industry over our next 100 years.

Primary Function:

Responsible for acquiring new customers and generating orders through execution of core Paid Search marketing programs: RLSA and general remarketing, PLA, YouTube, GDN, acquisition, nurture and growth initiatives
Execute the daytoday tactics to improve Paid Search revenue, new customers, site traffic, conversions, margins, incremental ROAS and CPA

You Will:

Plan Paid Search projects, maintain targeted budget, develop strong internal and external relationships and control risks
Support and translate marketing strategies into successful PPC campaigns that are on time, on budget and result in desired outcomes
Manage the P/L of the Paid Search channel by tracking, reporting, and analyzing all PPC initiatives and campaigns
Responsible for forecasting and budgeting of channel
Work with Strategy, Product Management, Ecommerce and other internal business partners to provide product merchandising support and proactive customercentric campaign recommendations
Manage Bid optimization tool and vendor relationship by incorporating best practices, performance metric objectives and tool updates for each account
Manage relationship with agency to meet and exceed business objectives through proper budget management, bid optimization, keyword strategy, testing and innovation
Optimize keyword portfolio through testing, bid management, campaign structures, extensions, etc. across Google, Bing and related channels outside of Search (i.e. YouTube, Gmail, GDN, etc.)
Participate in MSA, SOW contracts, addendums and vendor reviews with Vendor Relationship team
Prepare and provide Search Marketing performance reports, data analyses and proposed action items to internal and external teams

You Have:

Bachelor's degree in Marketing, Mathematics, Computer Science, Advertising or equivalent
2+ years of experience in managing large PPC programs for wellestablished online retailers
Agency or advertiserside experience a plus
Strong understanding of search engine marketing process and best practices around campaign structure and optimization
Ability to navigate and generate reports from analytics suites such as Omniture, CoreMetrics and Google Analytics
Strong project and time management skills with attention to details and focus on quality of results
Experience collaborating between organic and paid search programs
Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)

Rewards and Benefits:

Our programs provide choice and flexibility to meet your individual needs.

Check out some of the benefits available to you with Grainger (may vary based on hours worked):

Medical, dental, vision and prescription drug coverage
Paid time off (PTO) and up to 12 company holidays per year (dependent on home province)
Life insurance coverage, including spousal and dependent life insurance.
Employee Family Assistance Program to help team members with physical, emotional, mental, financial and other concerns
Registered Retirement Savings Plan & Defined Contribution Pension Plan to help you save for your financial future
Educational & Professional Membership Fee Assistance program
Employee discounts, team member perks and more

DEI Statement
Grainger is an Equal Opportunity Workplace.

All qualified applicants are considered for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, or disability.

Accommodations are available on request.