Creative Director - Chicago, United States - SpaDerma

SpaDerma

Verified Company

Chicago, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

SpaDerma is Chicago's leading medical spa providing Cosmetic Injectables, Laser Hair Removal and Advanced Skincare with over 20 years of experience.

Our team of nearly 150 employees includes skilled Aestheticians and Injectors who provide effective treatments using the most advanced technology available.

We pride ourselves in being an approachable and affordable brand where employee empowerment and patient satisfaction are the priority.

Our spas are filled with warm and friendly personalities, a casual atmosphere and providers that possess a wealth of knowledge intended to make our patient's feel comfortable and never intimidated or overwhelmed.

We empower our team of professionals to foster enduring relationships with their patients, through collaborative and detailed treatment plans.

The SpaDerma brand is highly creative, youthful and innovative.

In order to enhance our brand we are seeking an energetic and experienced Creative Director to lead our current marketing department currently consisting of four employees.

The Creative Director position is a full time, onsite role that is solely responsible for increasing revenue by developing strategies across various marketing channels including but not limited to; digital marketing, visual marketing, branding and messaging, website development and management, e-commerce, public relations, SEO, paid search, social media, brand partnerships, and promotional events.

Responsibilities:

Develop and execute comprehensive marketing strategies aligned with business objectives
Identify target audiences and market segments to tailor strategies accordingly
Lead and mentor a marketing team, fostering a collaborative and innovative work environment
Develop and implement comprehensive communication strategies to promote the organization's mission and goals
Establish and maintain relationships with external vendors, agencies and partners
Utilize analytical tools to measure and report on the effectiveness of marketing campaigns
Make datadriven recommendations for continuous improvement and ROI optimization
Lead new product and device launches and gotomarket campaigns by contributing consumerinsight driven, breakthrough gotomarket strategies and briefs, and crossfunctional coordination
Complete quarterly market competitive analysis to determine future marketing strategies in order to retain market share
Responsible for planning, implementing, communicating, executing and reporting on all inspa promotional campaigns, and ecommerce sales
Oversee all inspa promotional decor, branding, merchandising and displays
Deliver results that grow the brand, increase number of new clients, and increase client retention
Partner crossfunctionally with management, sales and leadership teams, and csuite to drive strategy and decision making on key areas
Create and communicate strategic creative development briefs to guide location managers and providers in the creation of new inspa promotions
Oversee external communications partners, across multiple agencies outsourced to support various channels

Requirements:

Experience leading Direct Marketing initiatives and campaigns; creative, execution, measurement and synthesis
Excellent leadership and project management skills, with the ability to multitask and prioritize effectively
Familiarity with performance marketing techniques to drive engagement and conversions
Knowledge of Google Analytics or other web analytics tools to track performance metrics
Understanding of ecommerce principles and strategies
Experience moving revenue metrics through marketing
Strong ability to develop and manage budgets
Strong organization and delegation skills
Successful track record of program and promotion execution
Outstanding communication and interpersonal skills, with the ability to build strong relationships with team members and vendors
Resultsoriented, selfmotivated, and able to thrive in a fastpaced, targetdriven environment
Strong understanding of digital marketing trends

Education and Experience:

Bachelor's degree in marketing, business or a related field with MBA preferred
5+ years of experience in marketing, with a proven track record of successfully developing and implementing marketing strategies that drive awareness, growth and retention
2+ years of experience in marketing leadership roles
1+ years of experience in digital marketing
Design experience preferred

What we offer

Culture