Marketing Manager - Plainview, United States - Eagle Rock Properties Llc

Eagle Rock Properties Llc Plainview, United States

1 week ago

Description

Eagle Rock Properties is a privately held company with over 20 years of experience in acquiring, financing, developing, leasing, managing, and disposing of real estate.

Headquartered in Plainview NY, our company has over 250 real estate professionals currently operating roughly 8,000 apartments throughout Connecticut, Maryland, Massachusetts, New York, New Jersey, New Hampshire, Virginia, and Pennsylvania.

The company is solely focused on Eagle Rock's owned assets and does not third-party manage. We are currently seeking a Marketing Content Coordinator.

Role Overview:

As the Multifamily Marketing Manager, you'll be at the forefront of our marketing efforts, driving strategies to attract, engage, and retain residents across our multifamily portfolio.

You'll lead the marketing team and collaborate with cross-functional partners to develop and execute comprehensive marketing plans that elevate our brand presence, drive occupancy, and enhance resident satisfaction.

Key Responsibilities

Strategic Planning:
Develop and implement innovative marketing strategies to drive leasing, retention, and brand awareness across multiple properties.

Campaign Management:

Oversee the creation and execution of marketing campaigns, leveraging various channels such as digital advertising, social media, email marketing, and traditional media.

Brand Development:
Ensure brand consistency and integrity across all marketing materials and touchpoints, maintaining a strong and compelling brand identity.

Market Analysis:
Conduct market research and analysis to identify trends, competitor activities, and growth opportunities, adapting strategies accordingly.

Team Leadership:

Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing culture while managing workloads and setting clear objectives.

Collaboration:
Work closely with property management teams to align marketing initiatives with leasing goals and resident satisfaction efforts.

Budget Management:
Manage marketing budgets effectively, optimizing spend and ROI while ensuring efficient resource allocation.

Qualifications

Bachelor's degree in Marketing, Business, or related field; Master's degree a plus.

6+ years of experience in multifamily or real estate marketing, with a proven track record of developing and implementing successful marketing strategies.

Strong leadership skills with the ability to inspire and manage a team effectively.

Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, social media advertising, and email marketing software.

Exceptional analytical abilities and a data-driven approach to decision-making.
Excellent communication, interpersonal, and presentation skills.

Salary:
$ $75000 per year

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