Marketing Manager - Farmingville, United States - Cancos Tile & Stone

Description

Marketing Manager:


Farmingville, NY:


SUMMARY

The Marketing Leader will be a key member of the Cancos leadership team and the person accountable for all marketing duties as described below.

They are responsible for providing the marketing tools and support the company needs to achieve its strategy and annual sales, product portfolio, and share goals.

This person will act with a high degree of energy and proactivity to design, organize, plan, communicate, and implement all marketing activities to a high standard, within budget, and on time.

The development of new marketing systems and structure will be necessary employing analytical and quantitative approaches while maintaining the fashion and supplier expertise of the company.

The Marketing Leader is a highly organized fast-paced person who can juggle many balls and remain composed. They will develop and maintain excellent relationships internally and externally.

This person will be a combination of intuitive and analytical in approaches to their work, paying attention to the administrative and quantitative aspects of their role while using their creativity to bring the best marketing to Cancos.

Working with various vendors and product suppliers, such as printers and merchandise providers, is a major aspect of the position.

The Marketing Leader must be a great communicator and negotiator. This person coordinates their efforts with a variety of internal departments and people.

The position reports to the Vice President & CEO and has one direct report, a Marketing Specialist. The position is located at Cancos' headquarters in Farmingville, Long Island, New York. Some travel is expected.


DUTIES AND RESPONSIBILITIES

• Directs the development and implementation of marketing strategy plan to meet the company's goals and objectives
• This role is personally responsible for all social media post content, Timing, and descriptions.
• This role is personally responsible website maintenance & updates. Including backend items.
• Works directly with web developer for any enhancements, updates or projects.
• Manages relationships with all marketing vendors and negotiates costs.
• This position is personally responsible for ALL website content. News Blogs, imagery, SEO, Product New / old, adding new categories.
• This role is directly responsible for in house content creation including Video, Photography.
• This role will outsource within budget and approval professional content creation.
• Dynamic mindset brings ideas, and be able to execute on ideas brought forward with quality and within budget.
• Develop and maintain a new incoming product pipeline checklist, Communicate with management the new product life cycle Stages and next steps.
• Travel required for relevant trade shows, promotion, industry networking events.
• Manages the Cancos brand and any subbrands images websites and perception enhancing efforts.
• Leads all projects assigned by management
• Performs other related duties as assigned by management

REPORTING AND COMUNICATION EXPECTATIONS:

• Weekly Departmental collaborative calls to discuss Objectives, progress, and next steps.
• Monthly web and social traffic activity summary.
• Quarterly department performance summaries.

SUPERVISORY RESPONSIBILITIES

• Directly supervises a Marketing Specialist in the Marketing department
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws
• Provides daytoday guidance and oversight of subordinates; actively works to promote and recognize performance
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

QUALIFICATIONS

• Bachelor's degree (B.A.) or equivalent in related field
• 10+ years marketing experience
• Experience preferred:
• Company with sales in excess of $50 million and no less than $25 million
• Manufacturing, retail, or distribution company (not a service company)
• Interior products, especially fashion products
• Demonstrated proficiency in most of the marketing scope at Cancos:
• Brochures, website, social media, advertising, merchandising display, and samples, etc
• Proficient on

Microsoft Office:
Excel, Outlook, and PowerPoint

• Proficiency in creative software
• Demonstrated ability to plan and organize projects
• Commitment to excellence and high standards
• Excellent written and oral communication skills
• Strong organizational, problemsolving, and analytical skills
• Ability to manage priorities and workflow at a fast pace
• Proven ability to handle multiple projects and meet deadlines
• Good judgement with the ability to make timely and sound decisions
• Creative, flexible, and innovative team player

COMPETENCIES
-
Design

• Generates creative solutions Translates concepts and information into images.

Uses feedback to modify des