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    Telecommute Chief Marketing Officer - Phoenix, AZ, United States - Design Pickle LLC

    Design Pickle LLC
    Design Pickle LLC Phoenix, AZ, United States

    3 weeks ago

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    Description

    Design Pickle is adding a senior member to its marketing team to help define and manage the portfolio of GTM strategies and investments as we scale our creative services into agency and non-agency industries.

    This role will lead an incredible marketing team to execute the tactics required to build a large volume of high-quality demand opportunities that convert to new Design Pickle clients at a high rate, resulting in lowered CAC.

    online and offline

    and at all times continuing to build brand awareness as the market leader of subscription creative services deep into the communities of our target audiences.

    This person will be expected to bring leadership and experience to the team and ensure smooth collaboration with other departments to help enable their success.

    One part growth marketing, one part product marketing, success will come from someone who can immediately see the value of Design Pickle and understand what it takes to build awareness and change entrenched buyer behaviors toward our tech-enabled professional service.

    Vice President of Sales and Marketing
    Sales, Marketing, Product, and Customer Success teams.
    Design Pickle is a fully remote company with a Company Hub in Scottsdale, Arizona.

    We do look for a passion and interest in something though because our employees uniqueness is what helped make us the great company we are today.

    Minimum of 7 years of marketing leadership experience in B2B marketing, preferably within professional services, creative services, or technology-enabled services.

    Experience managing a marketing team and working collaboratively across departments to achieve business objectives.

    Strong analytical skills, and comfortable pulling and using data to drive decisions based on ROI and other performance metrics.

    Demonstrated track record of scaling B2B marketing and growth engines from mid-$20M to $50M+ in total company revenue
    Product-led growth experience and/or a track record of shifting strategies towards a product-led motion with measurable positive results.
    Proficiency in Hubspot CRM and marketing automation tools to streamline and enhance marketing efforts.
    Examples of creative, out-of-the-box, ideas, deliverables, and campaigns they developed and led that drove significant business impact.

    A track record of using data-driven insights to drive decision-making and optimize performance, with experience in tools like Google Analytics and Tableau.

    Capable of effectively engaging with diverse teams including engineers, creatives, and executives.

    A commitment to continuous improvement through rigorous testing and adoption of new technologies to enhance marketing efficiency and effectiveness.

    Develop and execute a holistic demand generation strategy, encompassing all stages of the funnel, from awareness to customer acquisition to establish market leadership in subscription creative services.

    Oversee the execution of multi-channel campaigns including digital advertising, content marketing, SEO, social media, email marketing, events, offline activations, and PR to drive lead generation and customer acquisition.

    Work in partnership with Product, Sales, and Customer Success teams to ensure seamless integration and effectiveness of marketing strategies.

    Work in partnership with Product, Customer Success, and Global Operations to develop and own the success of product-led growth initiatives and campaigns to increase retention, product adoption, and customer loyalty.

    Manage and optimize marketing budgets to ensure a high return on investment and drive down customer acquisition cost (CAC as budgets scale).

    Develop metrics and KPIs to measure the effectiveness of marketing campaigns and make data-driven decisions to enhance performance. Communicate metrics and performance to the organization for decision-making.
    Build and mature a high-performing marketing team, through collaboration, innovation, and iteration.

    These factors include but are not limited to skills, qualifications, education/knowledge, experience, and alignment with market data for a given location within the US.

    This salary data is for our US-based positions only.

    Major medical healthcare:
    We offer major medical plans as well as Dental and Vision insurance.

    Remote-work flexibility:

    We are a remote-first company with people all over the country.

    World-class

    Company Hub:

    More productive in an office? Our Company Hub is set up with state-of-the-art standing desks, high-definition monitors, breakout rooms for meetings and calls, a podcast studio, a relaxation room, and of course - as much merch as you need.

    In-office gym:

    Our Company Hub also has a small CrossFit-style gym with a Peloton studio available for any pickles to use

    Our team has traveled far and wide to take advantage of a life-changing massage chair that is housed in our Company Hub.

    Design Pickle encourages all primary caregivers to take up to 8 weeks leave for a new family member, including adoption, at full salary.

    Short Term / Long Term Disability Options
    Stipends for Personal Development, Wellness and Remote work:
    We offer a yearly stipend for employees for being remote workers, as well as wellness and development stipends.
    We host regular social events, get-togethers, and experiences for our staff.

    Design Pickle was founded in 2015 with a vision to change lives through its creative software, solutions, and services.

    Since then, the company has grown to be the leading flat-rate creative services company in the world. Design Pickle continues to be one of the fastest-growing companies in America listed on the Inc. Let your fire and passion inspire someone elses day.
    DRIVE Performance
    Seek out new ways to improve performance, satisfaction, and impact for our customers. HELP when nobody's watching
    Find opportunities to support each other and our clients beyond the day-to-day.
    We are a collection of incredible individuals who challenge ourselves and each other to grow.

    You can learn more about our company, our vision, and what we stand for on our website and social channels.

    We cant wait to meet youthank you in advance for your application
    Design Pickle is an Equal Opportunity Employer. You will often hear members of the Design Pickle team refer to themselves as pickles.

    Pickles come in an infinite amount of variety, and as such, the pickles at Design Pickle celebrate every aspect of our diverse workforce and do not tolerate discrimination on the basis of race, color, religion, marital status, age, nationality, (dis)ability, gender, gender expression, or sexual orientation.

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