- Lead the delivery & team with a strategic vision, providing guidance, mentorship, and thought leadership. Drive the development and execution of innovative analytics strategies providing value to client.
- Actively mentor team members, drive continuous learning and development. Identify individual and team strengths and development areas, tailoring mentorship, and training programs to enhance skills and career growth.
- Utilize analytical techniques to analyse media data comprehensively. Identify trends, insights, and optimization opportunities, translating complex data into actionable strategies that propel media performance and ROI.
- Create and refine comprehensive reports and dashboards for stakeholders, demonstrating media performance, insights, and value generated. Ensure data storytelling aligns with stakeholder needs, facilitating informed decision-making.
- Evaluate and adopt new analytics tools, technologies, and methodologies to advance the media analytics capability. Lead optimization efforts based on analytical insights, pushing the boundaries of media strategy and execution.
- Actively contribute to the growth of the media analytics capability by participating in proposal drafting for new projects and initiatives. Leverage insights and expertise to craft compelling proposals that showcase the team's capabilities and vision.
- Play a key role in the recruitment process, identifying talent needs and participating in the selection of candidates who will enrich the team's skills and culture.
- Maintain a deep understanding of industry trends, competitive landscapes, and new technologies. Apply this knowledge to inform and evolve strategies, ensuring the organization remains at the forefront of media analytics.
- Minimum of 8-12 years in media analytics, digital analytics, or a related field, with extensive experience in leading analytics projects and teams.
- Bachelor's degree in marketing, Statistics, Computer Science, Business Analytics, or a related field. A master's degree or higher in a relevant field is highly preferred.
- Advanced knowledge of analytics and reporting tools (e.g., Google Analytics, Adobe Analytics), data visualization tools (e.g., Tableau, Power BI), and data manipulation languages (e.g., SQL, R, Python).
- Advanced Knowledge on Marketing Platforms such as Marketing Platforms data such as Google Ads, SearchAds 360, DV360, Campaign Manager, Facebook Business Manager, Meta Advanced Analytics, Google Ads data Hub, Pinterest, Appsflyer, etc.
- Demonstrated leadership skills with the ability to mentor, inspire, and cultivate talent within a team. Experience in leading cross-functional projects and teams. Ability to work collaboratively in a team and independently.
- Exceptional communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
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Associate Director, Media Analytics - Columbia, United States - Blend360
Description
Company DescriptionBlend360 is a world class marketing, analytics, and technology company that delivers the best results for our clients. Our primary focus is Data Sciences; leveraging data and applied mathematics to solve our clients' business challenges. Blend360 is known for our exceptional people, our get-it-done mentality, and delivering high impact and sustainable results. If you love to solve difficult problems and deliver results; if you like to learn new things and apply innovative, state-of-the-art methodology, join us at Blend360.
Job Description
We are seeking a highly experienced and dynamic Associate Director to join our dynamic team to driving media strategies through insightful analytics, providing leadership in the analysis of media data to optimize our media investments and initiatives for our clients. The ideal candidate will have a deep understanding of media analytics, data analysis, and reporting tools, combined with strategic thinking and leadership skills.
Key Responsibilities:
All your information will be kept confidential according to EEO guidelines.
