Manager, Digital Marketing - Baltimore, United States - Medifast, Inc.

Medifast, Inc.
Medifast, Inc.
Verified Company
Baltimore, United States

1 week ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

About the Opportunity


At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time.

When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness.

Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission.

If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.


Overview of Position


Digital performance marketing tasks include leveraging the brand and company program/products to drive Client acquisition and loyalty, partnering with internal teams and external partners on national advertising campaigns for awareness and conversion, commercializing public relations and content strategies, influencer marketing and traditional marketing initiatives (such as mailing, podcasting, partnership marketing, trade conferencing, etc.).


A strong digital marketing portfolio (pdf or website) showcasing successful strategies, revenue-driven results and project achievements based on data insights is required for consideration.


Opportunity Highlights

  • Execution and management combining bestin marketing execution and true management with an operational understanding of what needs to be done, and the willingness to do it.
  • Insights driven passion for mining data and continually improving digital marketing through insights.
  • Proven success implementing effective and resultsdriven digital marketing plans, with the ability to communicate back to the set vision in a pragmatic way, using benchmarking and key metrics.
  • Excellent written and verbal communications including the ability to write in a compelling and authoritative style.
  • Must possess strong formal and informal people skills such as the ability to effectively manage conflict and problem solve in a highly collaborative environment.
  • Proactive and businessoriented spirit.
  • Strong collaboration skills.
  • Insatiable sense of curiosity and a doer attitude.
  • Solutions and industry bestpractices orientation.
  • Sense of ownership and pride in your performance, and its impact on company's success.
  • Passionate about delivering brand/market growth and driving the company's mission.
  • Core values align with ours: Accountability, Integrity, Courage, Teaming, Empowerment, Partnership, Diversity.

II. Job Responsibilities

  • Develop and execute annual digital marketing plans in partnership with marketing leaders, driving goal setting, timelines, and tactics required to deliver on company and brand business objectives. Experience with project management tools such as Asana, Basecamp, or others.
  • Work with 3rd party partners (e.g. Google, social platforms Facebook, Twitter (X), Salesforce, etc.) to identify growth and enhancement opportunities.
  • Create and execute compelling, impactful marketing tactics including traditional, digital, and media buys that drive awareness, consideration, leads, conversion and loyalty among key audiences especially in support of corporate acquisition and retention goals. This includes driving accountability for performance of digital agencies (creative and media) and consultants to solve for challenges, meet goals, and report on insights.
  • Manage related tasks such as budgets, invoicing, contracts, and other needs.

III. Scope
This position will manage a Digital Marketing Specialist.


IV. Knowledge, Education, Skills & Abilities

  • Bachelor's degree in Marketing, Advertising, and/or Graphic/Web Design OR equivalent job experience.
  • 13 years managerial experience.
  • Experience working with content management systems, i.e. Configio, KnowledgeOwl, Hybris, and Qualtrics.
  • Minimal knowledge of graphic and web design software including Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign, After Effects) and other digital and web related software.
  • Expertise in bestpractices for advertising channels, industry standards, and corporate benchmarks/metrics while working through

Marketing Technologies:
Search/Social/OOH//Programmatic/Trade/Traditional SOPs, Google Analytics, Meta Ads, Sprinklr, Google Tag Management, Trade Desk, etc.

  • Hands on knowledge of SEM/SEO, Data Enrichment and CRM software.
  • Demonstrated experience with crossbrowser and crossplatform issues.
  • Excellent communication skills (both written and verbal).
  • Organized, detail orientated, dependable with a great attitude.
  • Ability to work in a fast pace and deadline driven team environment.

At Medifast, Relationships Are At The Center Of What We Do
We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be
_ OUTSTANDING_. The Medifast culture is built on seven core val
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