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    Paid Media Analytics Manager - Arlington, United States - Fors Marsh Group

    Fors Marsh Group
    Fors Marsh Group Arlington, United States

    3 weeks ago

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    Description

    WHO WE ARE: At Fors Marsh, we take on issues that matter. We are a team of researchers, advisors, and communicators working together to shape the systems that shape our lives. We look at human behavior from all angles to design targeted solutions that influence decision-making and move people to action. We are committed to the problem, not just the project, and we are intentional about taking on work and forming partnerships that balance purpose, people, planet, and profit. We are a certified B Corporation, a Just employer, and a Top Workplace. We hold ourselves accountable to the values that have always defined us. And those values drive us to be the best possible versions of ourselves-for each other, our communities, our clients, and the world.

    WHO WE ARE LOOKING FOR: Fors Marsh's Strategic Creative & Communications business unit is expanding their Media & Engagement practice area, and is seeking a Paid Media Analytics Manager. The project/client work will largely focus on public health campaigns. The individual best suited for this position will have experience working with paid media leads to ensure all paid media performance reports are delivered on time, and experience checking performance across different campaign channels using Google Analytics/Adobe Analytics, Google Adwords, etc. to optimize performance.

    Responsibilities include:

    Assists paid media leads on client media reports to include all data related to paid media buy performance, recommendations on optimizations and future campaign considerations.

    Leads digital paid media tracking structure for assigned portfolio of clients as it relates to UTM codes, conversion tags, and other tracking structures for paid media performance.

    Experience working with Google Analytics and Adobe Analytics.

    Familiarity with ad serving platforms such as Google Tag Manager, Double Click Campaign Manager, DV360 and Sizmek is preferred.

    Working knowledge of the programmatic digital landscape with an understanding of Demand Slide Platforms (DSP), Supply Side Platforms (SSP), and Data Management Platform (DMP).

    Builds and maintains strong client relationships, demonstrating expertise and fostering trust as an expert in paid media performance.

    Stays informed about industry trends, media advancements, and emerging technologies that impact media planning and buying.

    Seeks out innovative media solutions, staying ahead of industry best practices and implementing new strategies.

    Attends industry conferences, webinars, and workshops to enhance knowledge and shares insights with internal teams and clients.

    Creates charts with heavy data and budgets, maintaining a high degree of accuracy and articulating any information to paid media client leads.

    Oversees paid media pacing, creates pacing reports, and articulates this to client leads.

    Manages paid media campaigns across social platforms, paid search, and other platforms such as Google AdWords.

    Qualifications:

    Bachelor's degree or equivalent combination of education and experience in marketing, communication, business, or related disciplines.

    Minimum of 4 years' experience in paid media analytics.

    Prefer paid media analytics experience with projects/clients focused on public health/health campaigns.

    Highly analytical with a strong attention to detail.

    Ability to drive insights from data and tell a compelling story.

    Must be a U.S. Citizen and consent to a full background check due to our federal contract requirements.

    We Offer:

    Our benefits typically meet or exceed our competitors' packages. Ways we are unique?

    Ability to make an impact on people's lives, both internal and external to the organization.

    Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.

    Remote work.

    Our company culture, which values balance and allows each employee to take leave as they require it to balance the responsibilities of both their work and home lives without worrying about depleting their available leave hours.

    We provide a floating holiday bank so you can celebrate the days you value.

    Generous matching retirement contributions and no vesting period starting the third month of employment.

    Dedicated training and development budgets to expand your expertise and grow your skillset.

    You can volunteer your way with paid time off.

    You can participate in Fors Marsh staff-led affinity groups.

    Our employees receive product and service discounts through the certified B Corp network.

    Salary: $75, ,000

    FM Career Map: Paid Media Mgr I

    Location: Remote, United States Residents only

    EOE: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran

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