Manager, Media Analytics and Market Research - Arlington, United States - Avōq

Description

Avōq is seeking an exceptionally talented researcher and analyst to join our award-winning Insights team. Armed with a state-of-the-art suite of data tools, technology, and methodologies, the Insights team is our engine for industry-leading innovation and actionable research that informs data-driven, best-in-class strategies for our clients. This position can be based out of Chicago, New York, New Jersey, or Washington, D.C.

WHO YOU ARE

The Manager will play a critical role in driving the Insights team's work, wearing several different hats, including:

Team Leader – You will have strong team and project management abilities that enable you to cultivate the talent and skills of team members, establish templates and processes that create consistency in high quality research products, and ensure the team's pipeline of projects are efficiently scoped and effectively delivered.

Subject Matter Expert – You will be looked to as a preeminent research expert within the insights team, across the company, and by the firm's largest clients, serving as a critical resource in devising research methodologies, scoping projects and divvying out assignments, and presenting findings and actionable recommendations to clients and account teams.

Data Strategist – You will be able to pinpoint and translate key findings of research to help clients and account teams achieve a wide array of reputation, business, and policy objectives across a diverse range of sectors and situations. You will possess experience or be willing to learn how insights supports specific tactics, such as media relations, paid advertising, stakeholder engagement, content strategy, message development, rapid response, and more.

Research Maven – You will possess a deep background in quantitative and qualitative research, and be willing to learn the ins and outs of SMK's methodologies and suite of data tools and research products, which track issues across different sectors and geographies. Ideally, you will have experience with some of these tools but must have an interest in and aptitude for building a skillset in areas like social listening, media intelligence, legislative and policy tracking, and market research.

Storyteller – Data needs to tell a story. You must have a natural curiosity about the world, cause and effect events, and uncovering "the why" behind the data. You will work with colleagues to synthesize your findings into compelling actionable recommendations and presentations and be able to confidently articulate these stories to internal and external audiences.

WHAT YOU'LL DO

§ Leverage research and data-driven findings to make connections and deliver insights relevant to strategic assignments.

§ Key takeaways, implications for brands, and actionable recommendations will come as second nature.

§ You are comfortable designing and explaining methodology and presenting insights to clients

§ You take ownership of projects through the course of their lifecycle, outline action plans and process, and provide oversight to junior team members.

§ Across your various responsibilities you demonstrate initiation and innovation to improve process and work product

§ Help build a vision for the future of our team, how insights is shaping our industry, and have a voice in shaping the direction of the team.

Requirements

YOUR EXPERIENCE

As a qualified candidate, you have 5+ years of work experience in most areas below:

§ Quickly analyze complex client situations to understand trends and nuanced situations involving facets of news, social media, advertising, policy, and communications

§ Communicate professionally — this role will include interfacing with internal teams and clients and explaining data in a clear and persuasive way

§ Work independently on projects and share findings with colleagues

§ Juggle multiple projects and deliver high-quality content under tight deadlines

§ Manage and provide direction and feedback to junior members of the team on data-driven research

§ Distill critical data points into research-driven narratives

§ Possess strong time-management, collaboration and delegation skills and meet simultaneous deadlines and manage multiple projects at once

§ Bring creativity and new ideas to the table

As an exceptional candidate, you possess many of the following attributes:

§ Relevant experience, education, or interest in data-driven research, advertising, journalism, communications, media or language

§ Experience and comfort conducting research using digital/social media analytics tools, and diverse data sets, including demographic, political, economic and public policy

§ Understanding of digital advertising, including how campaigns are developed, executed, and measured, as well as trends involving advertisers, publishers, and platforms

§ Passionate and curious about policy, media, and business issues

§ Prior experience working with public affairs firms, research or media planning agencies, creative advertising agencies, public policy organizations, political campaigns, government or communication agencies

§ Excellent writing, editing, research, and presentation skills

§ Superior organizational skills and meticulous attention to detail

§ Previous responsibility for and leadership of direct reports and team-oriented development

§ A proven track record of successfully completing multiple projects under tight deadlines

§ Advanced PowerPoint skills

§ Advanced knowledge of Excel (ex: pivot tables, nested formulas, etc.)

§ Advanced knowledge of media analytics tools, such as Brandwatch, Meltwater, Newswhip, SEMRush, Google Data Studio among others.

Candidates need not possess every attribute listed above to qualify for a role. If you identify with this profile but don't quite meet all of the criteria we strongly encourage you to apply to joining our winning team

Benefits

Avōq prides itself on the kind of innovation that is only achieved through inclusive collaboration and equal opportunity. Maintaining a diverse staff of first-class talent (including those from BIPOC, LGBTQ communities, and others from historically underrepresented groups), and conferring a sense of value and belonging on each team member is central to our mission as expert communicators and advocates.

The salary range for this role is $85,000 - $125,000

We offer a uniquely rich benefits package to support our team's quality of life outside of work that includes:

· 100% Company-paid Medical, Dental and Vision insurance

· Paid parental leave

· 401(k) contributions

· Flexible, hybrid work arrangements

· 12 paid company holidays per year, up to 39 days individual paid time off

· Winter break: Offices close the last week of the year

Avōq also provides necessary assistance or modifications to the application process for prospective candidates. If you need support, please reach out to and include your full name and the accommodation needed to assist you with the application process. Decisions to grant reasonable accommodations are made on a case-by-case basis.