Social Media Strategist - Washington, United States - Percepta House

Percepta House

Verified Company

Washington, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Job Title:
Social Media Strategist

Location:
Washington, DC

Responsibilities:

Research and stay updated on industry trends, audience preferences, and competitor activities to inform social media strategy.
Create engaging and original content tailored to each platform and audience segment, including text, image, and video content.
Manage social media accounts, including content planning, scheduling, posting, and community management.
Analyze social media performance metrics and KPIs to evaluate the effectiveness of campaigns and identify areas for improvement.
Collaborate with crossfunctional teams, including marketing, design, and sales, to align social media efforts with overall business objectives.
Stay informed about platform algorithm changes, advertising options, and best practices to optimize social media campaigns.
Stay uptodate with emerging social media trends, tools, and technologies, and recommend innovative strategies to enhance our social media presence.

Qualifications:

Indepth knowledge of social media platforms, algorithms, and best practices.
Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences.
Strong analytical skills, with the ability to interpret data, draw insights, and make datadriven decisions.
Creative thinking and problemsolving abilities, with a passion for innovation and experimentation.
Ability to work effectively in a fastpaced environment, manage multiple projects simultaneously, and meet deadlines.
Proficiency in social media management tools, analytics platforms, and content creation software.