Media Analytics Manager Remote - Columbia, United States - Merkle

Merkle Columbia, United States

4 weeks ago

Description

Job Description

The Activation Analytics team at Merkle is a fast-growing team of experts who apply rigorous analytics to help our clients assess the effectiveness of their media efforts.

We combine our deep media platform knowledge and cross channel expertise to understand the drivers of performance.

We are looking for a manager to be the primary daily SME voice to the client and lead a delivery team to implement strategies and plans that deliver insights and measurements to allow clients to improve their media investment decisions.

You will report to the Director, Analytics. This is a remote role (EST/CST).

Responsibilities:
You will be the primary contact to client, team members, and company partners; manage daily communications

You will architect solutions based on our clients' objectives

You will translate requirements into analytics roadmap and delivery plan

You will lead team and manage delivery chain

You will deliver end-to-end insights, performance dashboards and Return on investment analysis, applying media, behavior, and performance data

You will design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients' media performance

You will manage business analysts and provide expertise, mentoring, and career advocacy to junior team members

You will be client-facing and consultative

Qualifications:
Qualifications

5+ years of experience of Media ecosystem knowledge in major platforms (Google, Facebook, Adobe, Salesforce, Oracle) and digital channels (Search, Display, Social, Video and Email)

Foundational Experience with Mobile and Video advertising in Paid Social and Display

Experience using data visualization and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau

Experience designing and measuring media and audience-based tests

Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required

Additional Information

The anticipated salary range for this position is $78,000-$126,500 . Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

.

dentsu - YouTube

#LI-Remote #LI-RL1

About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy.

Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society.

We keep our people at the center, creating space for growth, understanding and learning so they can thrive.

We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.

Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws.

A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.

Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Qualifications

5+ years of experience of Media ecosystem knowledge in major platforms (Google, Facebook, Adobe, Salesforce, Oracle) and digital channels (Search, Display, Social, Video and Email)
Foundational Experience with Mobile and Video advertising in Paid Social and Display
Experience using data visualization and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau
Experience designing and measuring media and audience-based tests
Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required

Additional Information

The anticipated salary range for this position is $78,000-$126,500. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit []).

[dentsu - YouTube])

\#LI-Remote \#LI-RL1

About dentsu