- Support development and execution of marketing strategy aimed at business growth and meeting revenue objectives, leveraging insights from customers, competitors, and market activity to guide strategic decisions and enhance campaign effectiveness.
- Plan comprehensive marketing campaigns, leveraging content creation, digital/web, email and social media, events, and brand management resources.
- Manage budget for projects, forecasting expected costs, ROI, and expense timing.
- Measure results of marketing campaigns to analyze and improve the effectiveness of demand generation and sales enablement efforts.
- Identify opportunities to advance brand recognition, client and candidate engagement, and the organization's market position.
- Write, edit, and publish digital and print materials, including social media posts, blog articles, and email content. Work with publication partners to drive press mentions.
- Manage all marketing performance metrics, including project and campaign analytics, efficiency, brand performance, customer engagement, and overall ROI for marketing and communications initiatives, while also making recommendations based on results.
- Achieve digital marketing goals by working with internal team and external vendors.
- Extremely detail-oriented, highly organized, and able to manage multiple projects at one time.
- Able to communicate effectively with other Professional Alternatives stakeholders at various levels.
- Passionate about content creation, with some experience with or knowledge of design best practices.
- Able to pivot and make changes quickly based on changing business needs and challenges and market conditions.
- Skilled at written and verbal communication, operating as a team player.
- SEMrush
- Bullhorn ATS/CRM
- Bullhorn Automation (Herefish)
- Google Analytics
- Google Search Console
- Sendible
- Microsoft Power BI
- Asana
- Google AdWords
- Yoast SEO
- Office 365 (SharePoint, Teams, OneDrive, Word, Excel, PPT)
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Sr. Marketing Specialist - Texas, United States - Professional Alternatives
Description
Professional Alternatives is looking for a talented Sr. Marketing Specialist to join our award-winning team, driving key business success and serving as the Marketing lead.
The ideal applicant will be a strong marketer knowledgeable in current brand management, demand generation, PR, event, and content marketing tactics. This person should be self-motivated with a drive for excellence and excitement for growth.
Founded in 1998, our team has been counted among HBJ's Best Places to Work and the Best and Brightest Companies to Work for In Houston – visit our website to see why:
About the Role:
The Sr. Marketing Specialist is responsible for supporting the development and execution of the company Marketing strategy, ultimately driving strong revenue growth. This person is a problem solver, attentive to details, ROI-focused, and results-oriented. The Marketing Manager will report to the Head of Operations and collaborate with stakeholders across functions at various levels.
Job Responsibilities:
Education, Experience, Skills:
The ideal candidate will have a B.A. in marketing, communication, or business, with at least 4-6 years of marketing (management) experience. Additionally, you should be:
The ideal candidate will have a basic (or higher) level of experience with several of the following programs:
