Jobs
>
Los Angeles

    Brand Marketing Manager - Los Angeles, United States - CESNA

    CESNA
    CESNA Los Angeles, United States

    1 week ago

    Default job background
    Description
    [About Our Client]
    Confidential

    [Job Summary]

    In this role, you'll need to be well-versed and comfortable with various marketing channels, skilled in developing programs that not only resonate with consumers but also make a mark in our culture.

    The ideal candidate thinks big, executes effectively, and balances creativity with data-driven insights. Deep expertise in campaign management, agency collaboration, social media, content marketing, and e-commerce is crucial for success.

    Additionally, the ability to inspire cross-functional teams and align them with plans and strategies is a key skill within our organization.

    This position also involves crafting and implementing an agile 'go-to-market' approach, making a strong understanding of performance marketing essential. The Marketing Manager will report directly to the Marketing Director, overseeing Marketing Communications, Consumer Insights, and Design.

    [Qualifications]

    • Work closely with the Marketing Director to lead the annual marketing communication planning process, collaborating with the category crossfunctional team members and agency partners.
    • Assist in crafting the strategic vision for content and engagement strategies across all channels, ensuring alignment with the brand and its mission/values.
    • Collaborate with the social media agency to develop and implement the social media strategy, encompassing community management. Aim to build awareness among new consumers, advocate for the current fanbase, and incentivize trial.
    • Assist in the company's brands' digital ecosystem strategy, covering the website, email marketing, and thirdparty ecommerce. Provide ongoing analysis and recommendations for optimization against channel objectives.
    • Ensure marketing activations begin with consumer insight and are designed to drive desired behavior change and action, with ongoing optimization by audience and channel.
    • Apply consumer journeys to enhance the consumer UX and improve synergies between messages and touchpoints.
    • Write strategic marketing briefs to inspire bestinclass ideas aligned with brand needs for delivering business impact.
    • Collaborate with crossfunctional partners (Category Marketing, Trade Marketing, Sales) to develop fully integrated communications programs.
    • Partner with the category team to translate business/marketing objectives into inspiring and actionable marketing communications objectives and briefs.
    • Foster close, collaborative relationships with external marketing channel specialists (Media, eCommerce Marketing, Shopper Marketing, Instore Marketing, PR, Social Media, etc.) to ensure the activation of marketing communications plans across all channels.
    • Establish success metrics and KPIs, defining the process for reporting out on the optimization and results of the integrated marketing program.
    • Effectively communicate complex ideas, anticipate potential challenges, and influence others.
    • Manage a marketing specialist, guiding her through the career development process.
    • Contribute to the oversight of the design function, providing leadership and vision for brand identity and the creative process.
    • Assist in designing and leading various consumer research projects (both qual & quant), sharing results with crossfunctional team members.
    • Assist in developing annual marketing budget and managing annual budgets across all areas of activation and agency fees.
    • Assist in managing all agency relationships, including prioritization of agency resources, SOW development, and agency evaluations.
    • Assist in developing a companywide tradeshow booth concept, messaging, etc.
    [What's On Offer]

    • Bachelor's degree required, preferably in Marketing, Advertising or Business Administration. MBA preferred.
    • 8+ years of experience in CPG brand marketing (digital & social) experience is essential: Perishable (= fresh) foods category brand marketing and/or digital marketing experience is a plus.
    • Rich experience and knowledge of integrated marketing campaigns that include digital, social, ecommerce, and instore promotions.
    • Prior consumer research and syndicated data analysis experience is a plus.
    • Strong performance marketing background.
    • Have a positive and cando attitude, be dependable, selfmotivated, and demonstrate excellent communication skills.
    • Team player with excellent interpersonal skills; must be able to build relationships with internal and external partners, agencies, and vendors.
    • Exceptional verbal and written communication skills.
    • Strong work ethic and project management skills.
    • Ability to be resourceful and flexible is a must.
    #J-18808-Ljbffr
  • Arquitectonica

    Marketing Manager

    2 days ago

    Arquitectonica Los Angeles, United States

    **Company Description** · Arquitectonica is an award-winning, design-focused architecture and planning firm with a worldwide practice of 500+ employees located in eleven offices. Our Los Angeles Office is seeking an experienced marketing manager with 5-7 years' experience to join ...

  • EcoLab

    Market Manager

    1 week ago

    EcoLab Los Angeles, United States

    Join **Ecolab's** industry leading **Pest Elimination** team as a Market Manager in the** Los Angeles North, CA area**.** As a Market Manager you will provide leadership for a market of up to $9M to achieve sales and expense budget. You will develop and lead a team of Field Opera ...

  • 5 Star Best Plumbing

    Marketing Manager

    6 days ago

    5 Star Best Plumbing Los Angeles, United States

    Are you a marketing mastermind passionate about the Plumbing, Electrical and/or HVAC/Heating home services industry? This dynamic role as a Marketing Manager offers an exciting opportunity to drive brand awareness, customer engagement, and revenue growth for multiple Home Service ...

  • NEFT Vodka

    Market Manager

    6 days ago

    NEFT Vodka Los Angeles, United States

    NEFT Vodka USA, Inc. is a spirits import company headquartered in El Segundo, California with offices throughout the US. NEFT Vodka has gained recognition as one of the finest artisanal spirits, garnering numerous accolades from prestigious industry competitions. Our award-winnin ...

  • Cab Tek

    Marketing Manager

    1 week ago

    Cab Tek Los Angeles, United States

    Position: Marketing Manager · Location: Los Angeles · Duration: Full Time · Must have experience in CPG Industries. · Proven track record of driving growth through DTC platforms. · In-depth knowledge of e-commerce platforms, subscriptions, configurators, A/B testing tools and goo ...

  • Trip Group

    Market Manager, Americas

    17 hours ago

    Trip Group Los Angeles, United States

    **About Us** · We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfec ...

  • Electronic Arts

    Marketing Analytics Manager

    1 day ago

    Electronic Arts Los Angeles, United States

    As a **Marketing Analytics Manager for Apex Legends**, you will navigate the intersection of marketing, finance and analytics reporting directly to the Director of Brand Management. We're looking for a quantitatively minded individual to help improve the strategic rigor around th ...

  • Nowcom, LLC

    Product Marketing Manager

    1 week ago

    Nowcom, LLC Los Angeles, United States

    Collaborate cross-functionally with product management, design, engineering, and sales teams to understand product features, benefits, and target audience. · Lead the go-to-market strategy for new product launches and feature releases, including positioning, messaging, and commun ...

  • CBS

    Marketing Operations Manager

    6 days ago

    CBS Los Angeles, United States

    The CBS Marketing department is seeking a Marketing Operations Manager to join their team in LA The Manager will help facilitate and project manage many organizational and operational opportunities, providing greater insights and alignment for the Senior Leadership Team. The team ...

  • atSiam Night Market

    Marketing and Communications Manager

    1 week ago

    atSiam Night Market Los Angeles, United States

    **Who we are**: · atSiam Night Market, the first Thai night market in Southern California Nestled in the heart of Los Angeles, we invite you to experience the vibrant tapestry of Thai culture and cuisine under the starlit sky. Committed to fostering a warm and inclusive atmospher ...

  • CBS

    Marketing Operations Manager

    1 week ago

    CBS Los Angeles, United States

    The CBS Marketing department is seeking a Marketing Operations Manager to join their team in LA The Manager will help facilitate and project manage many organizational and operational opportunities, providing greater insights and alignment for the Senior Leadership Team. The team ...

  • Klook

    Associate Manager, Marketing

    2 days ago

    Klook Los Angeles, United States

    Los Angeles · Full Time · About Klook · We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences. · Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Kloo ...

  • UCLA

    Marketing Automation Manager

    1 week ago

    UCLA Los Angeles, United States

    Under the direction of Digital Marketing Manager and in collaboration with Marketing Managers, the Marketing Automation Manager will be responsible for developing, implementing, and optimizing marketing automation strategies to support nurturing campaigns.- · **Salary & Compensat ...

  • Shake Shack

    Regional Marketing Manager

    1 week ago

    Shake Shack Los Angeles, United States

    The Regional Marketing Manager is responsible for supporting national and local marketing efforts in Los Angeles. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute. · Key R ...

  • Electronic Arts

    Brand Marketing Manager

    1 week ago

    Electronic Arts Los Angeles, United States

    At Respawn, we're not just looking for someone who fits the role. We're seeking someone who believes in the magic of games as much as we do, someone who sees themselves as a player advocate and is passionate about delivering experiences that resonate on a global scale. If you're ...

  • Paramount Pictures

    Manager, Digital Marketing

    17 hours ago

    Paramount Pictures Los Angeles, United States

    **Overview & Responsibilities**: · Calling all cinephiles Dive into the world of social media as the Manager of Digital Marketing at Paramount Pictures. Collaborate with our dynamic team to craft and implement social strategies that ignite excitement and captivate audiences for o ...

  • The Cooper Companies

    Program Manager, Product Marketing

    1 week ago

    The Cooper Companies Los Angeles, United States

    CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We lead the industry in next-generation fertility and birth solutions that help conceive, ...

  • TikTok

    Global Product Marketing Manager

    1 week ago

    TikTok Los Angeles, United States

    Responsibilities · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. · Why Join Us · Crea ...

  • ecureme

    Ad Sales and Marketing Manager

    1 day ago

    ecureme Los Angeles, United States

    Profile · Interested applicants are encouraged to acquaint themselves with the site. · **Position Overview** · **Responsibilities** · The Ad Sales and Marketing Manager will work closely with eCureMe's Business Manager in order to: · - Define advertising and marketing strategies. ...

  • Encompass Laboratory

    Laboratory Account Manager and Marketing

    1 day ago

    Encompass Laboratory Los Angeles, United States

    Manage all inquiries for service · - Maintain accounts by providing routine follow ups · - Assist clients with onboarding and education of services · - Maintain proficient level of competitive knowledge. · - Adhere to all State and Federal guidelines · - Adhere to confidentiality ...