- Support the development of annual and quarterly plans in partnership with regional marketing and sales teams.
- Identify optimization opportunities.
- Document and communicate best practices for program implementation across the regions, including recommendations for improvements.
- Forecast, measure, analyze, and report on the demand activities, including events, on a regular basis.
- Capture and analyze local buyer insights gathered through human and non-human interactions.
- Use buyer insights to segment and optimize target audiences.
- Analyze local pipeline volume, performance, and forecasts.
- Develop and implement pipeline acceleration programs jointly with other members of the team.
- Research, choose, design, and manage live field events to be included as tactics in the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates.
- Work with demand and field leadership to execute any pilots.
- Juggle multiple projects in a dynamic environment.
- A bachelor's degree or marketing qualification.
- At least five years of B2B marketing experience within demand or field marketing.
- Experience in collaborating and working closely with a large sales team.
- Strong project management skills and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines.
- Computer skills, including Microsoft Office; Salesforce, Eloqua and ON24 experience is a plus.
- Experience in hosting events, from planning to execution and reporting.
- Strong written and verbal communication skills with experience in presenting to senior stakeholders.
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Temporary Marketing Manager - Cambridge, United States - Forrester
Description
At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
Reporting to the director of field marketing, this temporary Marketing Manager role is responsible for planning, organizing, and executing programs that create relevant two-way interactions with local buyers to inform and influence their buying decisions and broader relationship with Forrester.
Job Description:
Let's be bold, together.
Explore #ForresterLife on:
Glassdoor
FLSA Status:
Non-Exempt
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to
Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
