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    Sr Paid Search Specialist - Chicago, United States - Grainger

    Grainger
    Grainger Chicago, United States

    2 weeks ago

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    Description

    Work Location Type: Hybrid

    As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. With 2023 sales of $16.5 billion, we're dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

    Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. We're looking for passionate people to join our team as we continue leading the industry over our next 100 years.

    The Senior Paid Search Specialist is responsible for managing High-Volume, Robust Paid Search Program, Generating Both Customer and Prospect Revenue Growth within Spend and Revenue Targets

    Lead Campaign Management and Performance Analysis Efforts to Maximize Paid Search Incremental Revenue Growth

    You Will:

    • Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts)
    • Project Manage Rapid Testing Initiatives in Support of Incremental ROAS Goals * Prepare and Present Performance Reviews and Opportunity Area Discussions with Marketing Leadership
    • Work with Google, Microsoft, and Search Ads 360 Vendor Teams to Ensure PPC Program Objectives are Met, Troubleshoot Issues and Stay Informed of New Capabilities for Program Optimization
    • Grow and Optimize Keyword Portfolio through Rapid Testing: Data Analysis, Bid Strategy, Audience / Product, Ad Copy, Landing Page, etc.
    • Automate Processes, Reporting and Alerts
    • Work with Internal Business Partners and Vendors to Coordinate and Communicate Project Initiatives, Define Strategy, Make Budget Recommendations and Execute ROI Deliverables

    You Have:

    • 3-5 Years Experience Managing Large Scale Paid Search Program for Well-Established Online Retailer
    • Strong Understanding of Paid Search Channel and Best Practices (Campaign Structure, Geo/Rapid Testing, Bid Strategy Management)
    • Experience with Product Listing Ads (PLA) and Product Feed Optimization, Preferred
    • Proficient in Quantitative Analysis / Analytical Thinking with Proven Ability to Translate Analysis into Actionable and Valuable Insights and Recommendations
    • Ability to Navigate and Generate Reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI
    • Experience Collaborating with Organic/SEO Teams and Testing & Analytics Teams, Preferred

    Grainger is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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