- Ongoing campaign performance monitoring should occur daily/weekly and include:
- Keyword refinement, including recommendations for negative keywords to improve CTR and conversion rates
- Ad Group monitoring and refinement as needed
- Recommendations for campaign optimization/testing opportunities
- Media gallery updates (images, videos)
- Bidding adjustments, as needed
- Management and updates of all campaign Assets including links, citations, extensions, etc.
- Monitor performance of Ad Copy and Placements and include recommendations as needed
- Bi-Weekly Meetings
- Quarterly Reporting & Recommendations
- Supporting new business efforts with competitive SEM research
- Bi-Annual Competitive Reporting [digital channels]
- This includes up to 10 competitors, and provides the following information:
- Website performance
- Similar sites
- Traffic and engagement
- Marketing channels
- DMA info
- Keywords
- Ranking distribution
- Organic information
- Website segment analysis
- Minimum 3 years of experience as an SEM Specialist
- Proven experience in SEM, with a strong track record of managing successful campaigns
- Proficiency in Google Ads and other SEM platforms
- In-depth knowledge of keyword research, bid management, and campaign optimization techniques
- Strong analytical skills and the ability to interpret data to drive decision-making
- Excellent communication and collaboration skills
- Detail-oriented with a focus on delivering high-quality results
- Strong organizational, written, and verbal communication and time management skills
- Creativity, and an analytical approach to problem-solving
- Proficiency with Excel, Word, and PowerPoint
- Agency experience preferred
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Search Engine Marketing Specialist - Chicago, United States - Plan B®
Description
We're looking for a passionate SEM Specialist to join our flourishing independent ad agency known for high-powered digital thinking and award-winning creative. Team up with talented marketing specialists and gifted creative minds to build smarter digital experiences and drive online visibility.
Get started on a freelance basis and –– who knows –– you may just fall in love with agency life
About Plan B
Plan B is a fast-paced creative agency with a diverse base of clients spanning a variety of industries. We are passionate about delivering exceptional experiences to our clients and are committed to staying at the forefront of digital marketing strategies. We are seeking a talented SEM Specialist to join our team and help drive our online visibility and success.
Our recently renovated loft space is a highly collaborative work environment in the heart of Chicago's buzzing River North entertainment district. Surround yourself with dining, shopping, and easy transit... enjoying the urban work setting at its finest.
About the Job
We are looking for an experienced SEM Specialist to join our team This is a high-impact role with a lot of growth potential. You'll work directly with our Director of CRM, MA, & Data Analytics Systems, and cross-functionally with creative and account teams, web development staff, social media specialists, and agency leadership. All in support of the agency's (and our clients') brand awareness and prospecting a workplace that rewards hard work, independent thinking, and resourcefulness.
Understanding you may have other gigs, the workload can be flexible based on availability. This role is welcome to join the team in offices, work remotely, or a hybrid of the two.
Responsibilities
Ongoing Campaign Management
Qualifications
At Plan B, we are champions for global responsibility, inclusion, and progress. We strive to be a force for good—for our people, our clients, our industry, society, and the world. We keep our people at the center, creating opportunities for their professional development, and building a dynamic culture of growth and possibility. We don't just accept difference – we seek and celebrate it. We're committed to embedding diversity in our company mindset, our services, and our teams to empower an equitable and culturally progressive environment that makes us all better collaborators –– both with each other and the clients we serve.
Plan B doesn't discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics
