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    Sr Paid Search Specialist - Chicago, United States - Grainger

    Grainger
    Grainger Chicago, United States

    17 hours ago

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    Description

    Work Location Type:

    Hybrid As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships.

    With 2023 sales of $16.5 billion, we're dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

    Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe.

    As a 2024 Glassdoor Best Place to Work and a Great Place to Work-Certified company, we're looking for passionate people to join our team as we continue leading the industry over our next 100 years.


    You Will:

    Sr Paid Search Specialist is responsible for Managing High-Volume, Robust Paid Search Program, Generating Both Customer and Prospect Revenue Growth within Spend and Revenue Targets.

    Execute Campaign Management and Performance Analysis Efforts to Maximize Paid Search Incremental Revenue Growth.

    Lead Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts) and Execute Rapid Testing Initiatives in Support of Incremental ROAS Goals Prepare Performance Reports, Data Analyses and Optimization / Testing Recommendations Work with Google, Microsoft, and Search Ads 360 Vendor Teams to Ensure PPC Program Objectives are Met, Troubleshoot Issues and Stay Informed of New Capabilities for Program Optimization Grow and Optimize Keyword Portfolio through Rapid Testing:
    Data Analysis, Bid Strategy, Audience / Product, Ad Copy, Landing Page, etc. Manage Paid Search Invoicing (Media, Vendor) and

    Accruals You Have: 2+ Years Experience Managing Large Scale Paid Search Program for Well-Established Online Retailer Strong Understanding of Paid Search Channel and Best Practices (Campaign Structure, Geo/Rapid Testing, Bid Strategy Management) Experience with Product Listing Ads (PLA) and Product Feed Optimization, Preferred Proficient in Quantitative Analysis / Analytical Thinking with Proven Ability to Translate Analysis into Actionable and Valuable Insights and Recommendations Ability to Navigate and Generate Reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

    We are proud to be an equal opportunity workplace.

    We are committed to fostering an inclusive, accessible environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one's employment.

    With this in mind, should you need a reasonable accommodation during the application and selection process, please advise us so that we can provide appropriate assistance.

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