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    paid search specialist - Evanston, United States - L2TMedia

    L2TMedia
    L2TMedia Evanston, United States

    2 weeks ago

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    Description

    Our Paid Search Senior Specialist is responsible for managing the delivery of Paid (PPC) marketing campaigns in all major search platforms. This position will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

    Job Responsibilities

    • Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
    • Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
    • Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
    • Exceed client expectations and performance goals on a daily basis.
    • Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
    • Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.
    Skills & Requirements

    Desired Skills and Experience
    • Bachelor's degree
    • Minimum 2 years PPC experience. Google Adwords experience and Adwords certification preferable
    • Ability to juggle a large number of tasks at once and produce work on a timely basis
    • Excellent communications and organizational skills Solid understanding of online marketing
    • Strong analytical skills and detail oriented
    • Sense of humor and team player
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