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    Paid Search Specialist - Chicago, United States - Grainger

    Grainger
    Grainger Chicago, United States

    1 week ago

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    Description

    Work Location Type:

    Hybrid As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships.

    We're dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

    Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe.

    As a Great Place to Work-Certified company, we're looking for passionate people to join our team as we continue leading the industry over our next 100 years.


    Primary Function:
    Responsible for acquiring new customers and generating orders through execution of core Paid Search marketing programs: RLSA and general remarketing, PLA, YouTube, GDN, acquisition, nurture and growth initiatives Execute the day-to-day tactics to improve Paid Search revenue, new customers, site traffic, conversions, margins, incremental ROAS and CPA

    You Will:

    Plan Paid Search projects, maintain targeted budget, develop strong internal and external relationships and control risks Support and translate marketing strategies into successful PPC campaigns that are on time, on budget and result in desired outcomes Manage the P/L of the Paid Search channel by tracking, reporting, and analyzing all PPC initiatives and campaigns Responsible for forecasting and budgeting of channel Work with Strategy, Product Management, Ecommerce and other internal business partners to provide product merchandising support and proactive customer-centric campaign recommendations Manage Bid optimization tool and vendor relationship by incorporating best practices, performance metric objectives and tool updates for each account Manage relationship with agency to meet and exceed business objectives through proper budget management, bid optimization, keyword strategy, testing and innovation Optimize keyword portfolio through testing, bid management, campaign structures, extensions, etc.

    across Google, Bing and related channels outside of Search (i.e. YouTube, Gmail, GDN, etc.)

    Participate in MSA, SOW contracts, addendums and vendor reviews with Vendor Relationship team Prepare and provide Search Marketing performance reports, data analyses and proposed action items to internal and external teams You Have:
    Bachelor's degree in Marketing, Mathematics, Computer Science, Advertising or equivalent 2+ years of experience in managing large PPC programs for well-established online retailers Agency or advertiser-side experience a plus Strong understanding of search engine marketing process and best practices around campaign structure and optimization Ability to navigate and generate reports from analytics suites such as Omniture, CoreMetrics and Google Analytics Strong project and time management skills with attention to details and focus on quality of results Experience collaborating between organic and paid search programs Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)

    Rewards and Benefits:
    Our programs provide choice and flexibility to meet your individual needs.

    Check out some of the benefits available to you with Grainger (may vary based on hours worked): Medical, dental, vision and prescription drug coverage Paid time off (PTO) and up to 12 company holidays per year (dependent on home province) Life insurance coverage, including spousal and dependent life insurance.

    Employee Family Assistance Program to help team members with physical, emotional, mental, financial and other concerns Registered Retirement Savings Plan & Defined Contribution Pension Plan to help you save for your financial future Educational & Professional Membership Fee Assistance program Employee discounts, team member perks and more DEI Statement We encourage you to apply even if your experience doesn't perfectly match this job post as you may still be the right candidate for this role or others.

    We aspire to create a culture where everyone is comfortable being who they are, can learn and grow to realize their full potential, and is recognized and rewarded for their impact.

    Pre-employment background checks are required for all external candidates. Internal candidates undergo a background check when they move from a non-driving role to a driving role. Grainger is an Equal Opportunity Workplace.

    All qualified applicants are considered for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, or disability.

    Accommodations are available on request.
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