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    Digital Marketing Specialist - Chicago, United States - OpenGov Inc.

    OpenGov Inc.
    OpenGov Inc. Chicago, United States

    3 weeks ago

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    Description

    Job Summary:

    Join OpenGov's dynamic marketing team as a Digital Marketing Specialist! If you're all about leveraging data and automation to connect with local government leaders, this position is for you. We're on a mission to empower effective and accountable government, and we need your expertise to drive results.

    Responsibilities:

    • Create and execute digital ABM campaigns targeting key accounts in government
    • Manage paid display, search, and social media campaigns for OpenGov solutions
    • Work closely with sales to identify top accounts and engage with targeted buyers
    • Collaborate with product marketers and designers to develop engaging ad creatives
    • Optimize campaigns through A/B testing and audience targeting for maximum ROI
    • Monitor ad spend to meet budget and pipeline goals
    • Team up with growth marketing to build assets for campaign execution
    • Track performance and generate reports for progress tracking and optimization
    • Support other digital marketing initiatives as needed

    Requirements and Preferred Experience:

    • Must have experience with Google Ads, Capterra, and LinkedIn platforms
    • Proficiency in Excel, Power BI, or similar analytics tools is a must
    • Goal-oriented with a passion for search and digital marketing
    • Strong analytical skills and ability to manage multiple campaigns
    • Quick learner who can apply industry knowledge to marketing strategies
    • Effective communication and interpersonal skills
    • Excellent writing, grammar, and researching abilities
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