Paid Search Specialist Needed - Glenview, United States - Children's Land

Description

is a prominent daycare chain with 11 locations closely clustered, on the lookout for a Paid Search Specialist who brings exceptional technical expertise, especially in Google Analytics, to spearhead our AdWords and Meta advertising efforts.

This role demands a meticulous individual capable of navigating the intricacies of advertising multiple locations effectively, employing manual bidding strategies to optimize each campaign's performance meticulously.

Key Responsibilities:
Advanced Google AdWords and

Analytics Utilization:

Leverage Google Analytics to its fullest, extracting detailed insights to inform our paid search strategies, ensuring a data-driven approach to optimize ad spend and ROI.

Set up and monitor custom dashboards and reports to track ad performance metrics, user behavior, and conversion tracking specific to each daycare location.

Technical Proficiency in Campaign Management:

Manage, optimize, and scale our paid search campaigns on Google AdWords and Meta, demonstrating a robust understanding of platform-specific nuances and advanced targeting techniques.

Employ manual bidding strategies with precision to control costs while maximizing ad visibility and conversion rates.


Multi-Location Advertising Strategy:

Craft and execute distinct, location-based advertising campaigns that consider the proximity of our daycare centers, ensuring targeted and effective reach to potential clients.

Use geo-targeting and demographic segmentation to deliver personalized ad experiences, enhancing engagement and lead generation.


Ongoing Optimization and Reporting:

Conduct regular A/B testing for ad copy, landing pages, and bidding strategies to continually refine and improve campaign performance.

Deliver comprehensive performance analysis reports, providing actionable insights and recommendations for future campaign adjustments#J-18808-Ljbffr