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Head of Marketing - Atlanta, United States - Thomas Eye Group
Description
Job DetailsLevelSeniorJob LocationCORPORATEThis includes, but is not limited to, managing a variety of promotional projects end-to-end, paid advertising campaigns, in-house collateral, packaging, social, and digital marketing techniques.
QualificationsRequired Minimum Education:
Bachelors or Master's degree in Marketing, Communications, Business Administration or related field preferred
Required Minimum Experience:
5+ years of extensive experience in sales, marketing, advertising and brand management.
Provide company-wide marketing thought leadershipManage marketing department staff and resources on a day-to-day basisDevelop marketing department by on-boarding new team members and providing an environment of knowledge-sharing and professional growth for both new and existing staffDevelop go-to-market strategies that target specific demographics and market segments to promote proprietary software and hardware productsDevelop ongoing customer and prospect engagement materials and/or campaigns to nurture Sales department relationshipsOversee and develop sales enablement and marketing materials on an ongoing basisConduct marketplace and competitive research and generate and maintain data and insights as an organizational thought leaderProvide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market dateAllocate, utilize, and track marketing spend and optimizing allocated budge based on results and prioritized needs of the company.
Highly motivated by innovation, a desire to change the status quo, and improved practices and processes in the healthcare industry.
Design and execute multifaceted approach to grow TEG's acquisition of new customers.Works in collaboration with Finance and Operations team to meet the ongoing needs of clinics and ensures that physician's schedules are utilized to maximum potential.
Oversees the allocation of marketing investments to ensure above market ROI's.
