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Director, Consumer Marketing - Waltham, United States - Alkermes
Description
Job DescriptionThe Director will be responsible for the strategy and execution of Consumer Marketing activities supporting ARISTADA. This includes Direct-to-Consumer (DTC) strategy, media plan, content development, and analysis. The position requires an experienced and highly motivated individual with strong strategic and leadership capabilities.
Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Job Responsibilities Include:
Leads development of the strategy, planning, and execution of Consumer Marketing, including annual brand planning
Leads development of the strategy, content, media plan, analysis and optimization for the DTC campaign
Leads Consumer marketing team providing direction, coaching, and development of staff
Understands the trends in schizophrenia, drivers of consumer behavior, and how to reach and engage Serious Mental Illness (SMI) patients
Directs and manages agency partners through the development of branded online and offline material including digital and print advertising collateral
Directs and manages media agency to ensure optimal placement of DTC assets
Directs and manages the Consumer marketing budget, including Statement of Work (SOW) and change orders, accruals, and budget forecasting
Works with cross functional team to forecast, analyze, and optimize DTC spend
Provides input and direction to market research while guiding application of insights from Consumer research studies
Qualifications
Minimum Education & Experience Requirements:
Bachelor's degree in business or science
12+ years of experience with positions of increasing responsibility
Preferred Skill and Knowledge Qualifications:
8+ years of product management/marketing experience in the pharmaceutical or biotechnology industry Consumer & Digital Marketing experience
Strong people and agency management experience
Ability to lead cross-functional teams
Ability to develop strategy and communicate upwards
Ability to collaborate with internal stakeholders and external vendors
Demonstrated analytical skills
About Us
Alkermes plc is a global biopharmaceutical company that seeks to develop innovative medicines in the field of neuroscience.
The company has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for neurological disorders.
Headquartered in Dublin, Ireland, Alkermes has a research and development center in Waltham, Massachusetts; a research and manufacturing facility in Athlone, Ireland; and a manufacturing facility in Wilmington, Ohio.
For more information, please visit Alkermes' website at .Alkermes, Inc.
is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other class protected by state or federal law.
Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
Alkermes is an E-Verify employer.#J-18808-Ljbffr