- Develop the digital omnichannel strategy for both disease state and branded platforms, including integrated campaigns that meet customer needs and expectations within a highly developed disease state and competitive market
- Lead the development of assets for the omnichannel campaign, from concept to MLR approval to deployment (e.g., website content, promotional emails, social media posts, third-party digital tactics, etc.).
- Plan and measure omnichannel campaigns, adjusting to competitive pressures and/or changing consumer behaviors and beliefs
- Implement and iterate omnichannel campaigns and journey maps to reflect engagement metrics, customer feedback, and competitive landscape
- Lead the branding efforts of our patient services program and development of core launch assets in close partnership with our Patient Services team
- Guide the development and oversee tactical implementation of branded patient ambassador program and associated initiatives to support patient storytelling across digital channels
- Partner cross-functionally to development comprehensive patient journey map, capturing moments of truth and key messages to drive alignment of brand content and digital channels and deliver superior patient and caregiver experiences.
- Partner with Insights, Analytics, and Operations to evaluate and measure impact of omni-channel marketing activities with emphasis on consumer behaviors, social listening and key performance indicators (KPIs)
- Prioritize and lead multiple projects, and effectively influence, collaborate, and establish trusted partnerships with cross-functional partners and stakeholders including legal, medical, regulatory, patient services and marketing operations.
- Ability to manage, communicate with and foster strong relationships with agency partners and working teams.
- Maintain view of the competitive digital landscape and across healthcare / pharmaceutical industry to identify and drive best practices
- Drive digital innovation by identifying unmet needs, proposing solutions and continually challenging the status quo to adopt new digital approaches through experimentation.
- Manage and optimize assigned budget and agency hours
- Must have 5+ years of demonstrated experience in the pharmaceutical/biotechnology industry within consumer marketing omnichannel strategy and execution
- Proven ability to analyze and action on key market landscape and customer insights to develop a cohesive and impactful omnichannel strategy and digital execution plan
- Minimum of 2+ years of medical, regulatory, legal review process experience
- Experience managing external agencies and vendors including effective budget oversight
- Proven ability to manage multiple projects and priorities to meet deadlines
- Skilled at building and maintaining effective relationships in a cross-functional environment
- Strong analytical, creative problem solving, and strategic thinking skills
- Ability to think innovatively in terms of engaging with customers and meeting their needs
- Excellent written and oral communication/presentation skills in English
- Demonstrated ability to communicate in a strong, clear, simple, and compelling manner to senior leaders
- Understanding of data privacy regulations and best practices
- Ability to travel up to 25% or as needed for conferences and meetings
- BS/BA degree
- Two days (2) per week on-site office presence
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AD, Consumer Omnichannel Marketing - Cambridge, United States - Kalvista Pharmaceuticals Inc
Description
Job Description
Job DescriptionAbout KalVista Pharmaceuticals, Inc.
KalVista Pharmaceuticals, Inc. ) is focused on the discovery, development, and commercialization of novel, oral therapies for diseases with significant unmet need, with an initial focus on hereditary angioedema (HAE). Listed on the Nasdaq Global Market, our headquarters is located in Cambridge, MA with additional offices and laboratories in Salisbury, UK; Zug, Switzerland; and Salt Lake City, UT. The company has an R&D team with an established track record in the pharmaceutical development of small molecule protease inhibitors, world-leading expertise in the role of plasma kallikrein in disease, and a management team with the capability to bring small molecules through the clinic to commercialization. The organization is preparing to commercialize their first therapy, sebetralstat, a novel, oral plasma kallikrein inhibitor. KalVista recently reported positive results from the KONFIDENT Phase 3 study which demonstrated that sebetralstat met all primary and secondary endpoints for the on-demand treatment of HAE attacks and the safety profile was comparable to placebo. The Company plans to submit a new drug application to the U.S. Food and Drug Administration (FDA) in the first half of 2024 and expects to file for approval in Europe and Japan later in 2024.
About the role
KalVista seeks an Associate Director of Consumer Omnichannel Marketing who is passionate about communicating to patients with the right message, in the right channel at the right time. The Associate Director will be responsible for developing and executing marketing strategies and tactics to drive HAE patient and community engagement for our initial product launch of sebetralstat. Our ideal candidate will have a passion for building meaningful and engaging patient experiences across a variety of channels including CRM, media and social. They will have a deep understanding of omnichannel excellence, patient journeys and how to incorporate insights and feedback to help shape outstanding patient experiences.
Responsibilities:
Requirements:
