Content Marketing Associate - Boston, United States - G2 Capital Advisors

G2 Capital Advisors

Verified Company

Boston, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

About G2 Capital Advisors

About the Role:

We are not your typical investment bank.

The G2 team is made up of former C-level owners and operators who intimately understand the complexities of running a business We pride ourselves on meeting our clients where they are, listening to their needs, developing creative solutions, and
partnering to achieve success together.

What You'll
Do:

Produce highquality written and visual content including ideation, drafting, editing, and distribution across various platforms to drive thought leadership, lead generation, brand awareness and business development.
Support the development and execution of the content marketing strategy and collaborate with crossfunctional teams to identify content needs across channels.
Interact with internal stakeholders, including product and industry team leaders, to gather information and data for creation of intentional content to support gotomarket strategies.
Manage the targeted distribution of deliverables to specific audiences or market segments across a variety of digital marketing channels.
Stay on top of industry trends, market dynamics, and competitor activities to position the company as a leader.
Track omnichannel KPIs and analyze metrics in realtime to measure effectiveness and inform G2's content strategy.

What We Look For:

57 years in communications, marketing or journalism.
Investment Banking / M&A exposure a plus.
Consulting/Marketing Agency experience supporting clients in financial services a plus.
Exceptional writing and editing skills with the ability to simplify complex topics for a diverse audience.
Strong understanding of SEO best practices and content funnel performance analytics.
Experience leading projects for senior leadership, maintaining deadlines and balancing multiple fastpaced projects.
Experience monitoring and reporting on performance metrics and making datadriven suggestions to amplify content reach and generate targeted leads.
Experience with Google Analytics, LI Campaign Manager, WordPress, SEMrush (or similar) Salesforce, SEO, UX.

Location:
Boston, MA

Workplace Model:

At the time of this posting, G2 currently operates in a hybrid model with 3 days required in the office.

These in-office requirements may be adjusted based on the needs of the business.