Marketing Director Consumer Tzield - Cambridge, United States - Sanofi-Aventis Belgium S.A.

Description

As the Marketing Director Consumer for Tzield, you are an experienced Marketing leader who has gained experiences in direct to consumer strategy development, brand design and execution.

You have a strong in-depth consumer marketing expertise and track-record of delivering outstanding results through innovative solutions in launches and developing new markets.

Collaboration, solution orientation and outcome driven are not only buzzwords to you – it's your mindset and live them every day You are able to co-develop a strategy for engaging people at risk of developing T1D and their families, whilst operating and be impactful in the immediate environment to achieve our goals.

The Role

This role is a vital part of the Tzield marketing team and reports to the Senior Director, Consumer Marketing. You will oversee evolving, executing, and measuring key consumer marketing strategies and tactics supporting the Type 1 Diabetes Franchise.

Key responsibilities start with developing an intimate and thorough understanding of core patient needs to inform and guide all aspects of patient engagement, from disease awareness and screening to treatment with Tzield, educating and engaging people at risk of T1D and their families.

The Director, Consumer Marketing will be responsible for evolving core consumer messaging, screening messaging, and consumer branded, disease state, and screening creative campaigns and assets, while integrating consumer segmentation and implementation strategies.

You will be partnering closely with internal and external stakeholder to design, execute, and monitor the consumer unbranded and branded promotional/educational programs, such as in-office advertising and promotion, videos, search, display, CRM, and social media channels.

This role will also ensure that all key strategies are aligned with HCP, Payer, Omnichannel and broader portfolio priorities.
Key responsibilities

Evolve focused US Consumer marketing efforts for Type 1 Diabetes Franchise
Lead outside vendors and partner with internal stakeholders and agencies to develop strategies, deliver tactics, and consumer media plans

Work closely with Consumer Insights team to develop and execute insight gathering in addition to testing messages, programs and concepts.

Partner with global colleagues for optimal consumer marketing outcomes
Work effectively within the established corporate and industry compliance guidelines
Ability to travel approximately 25% of the time
Basic Requirements

Bachelor's Degree
5-7+ years' experience in the pharmaceutical or biopharmaceutical industries with 3+ years of Consumer Marketing
The ability to work effectively with cross-functional groups incl. Marketing Strategy, Patient Experience, Market Access, Legal, Compliance, Medical Affairs
Demonstration of previous complex project management success as well as creating alignment in cross functional teams
Excellent organizational, interpersonal, communication and presentation skills
Experience managing an advertising agency and related budgets
Passionate, confident, articulate, and comfortable in a team environment
Demonstrated ability to understand and anticipate customer needs (internal and/or external)
Sanofi US is only considering candidates who are currently legally eligible to work in the U.S.
Preferred Requirements

Launch experience preferred
Experience in diabetes and/or in the Specialty / Rare disease space desired
MBA or other relevant advanced degree
Pursue

progress , discover

extraordinary

Better is out there. Better medications, better outcomes, better science.

But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing:
a desire to make miracles happen. So, let's be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our

ALL IN video

and check out our Diversity Equity and Inclusion actions at

#J-18808-Ljbffr