Director, Consumer Marketing - Waltham, MA, United States - Alkermes

Description

Job Description

The Director will be responsible for the strategy and execution of Consumer Marketing activities supporting ARISTADA. This includes Direct-to-Consumer (DTC) strategy, media plan, content development, and analysis. The position requires an experienced and highly motivated individual with strong strategic and leadership capabilities. Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home. Responsibilities Job Responsibilities Include:

• Leads development of the strategy, planning, and execution of Consumer Marketing, including annual brand planning
• Leads development of the strategy, content, media plan, analysis and optimization for the DTC campaign
• Leads Consumer marketing team providing direction, coaching, and development of staff
• Understands the trends in schizophrenia, drivers of consumer behavior, and how to reach and engage Serious Mental Illness (SMI) patients
• Directs and manages agency partners through the development of branded online and offline material including digital and print advertising collateral
• Directs and manages media agency to ensure optimal placement of DTC assets
• Directs and manages the Consumer marketing budget, including Statement of Work (SOW) and change orders, accruals, and budget forecasting
• Works with cross functional team to forecast, analyze, and optimize DTC spend
• Provides input and direction to market research while guiding application of insights from Consumer research studies

Qualifications Minimum Education & Experience Requirements:

• Bachelor's degree in business or science
• 12+ years of experience with positions of increasing responsibility

Preferred Skill and Knowledge Qualifications:

• 8+ years of product management/marketing experience in the pharmaceutical or biotechnology industry Consumer & Digital Marketing experience
• Strong people and agency management experience
• Ability to lead cross-functional teams
• Ability to develop strategy and communicate upwards
• Ability to collaborate with internal stakeholders and external vendors
• Demonstrated analytical skills

About Us Alkermes plc is a global biopharmaceutical company that seeks to develop innovative medicines in the field of neuroscience. The company has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for neurological disorders. Headquartered in Dublin, Ireland, Alkermes has a research and development center in Waltham, Massachusetts; a research and manufacturing facility in Athlone, Ireland; and a manufacturing facility in Wilmington, Ohio. For more information, please visit Alkermes' website at . Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other class protected by state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer. #J-18808-Ljbffr