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    Growth Manager: Offline Customer Acquisition - San Francisco, United States - GoGoGrandparent

    GoGoGrandparent
    GoGoGrandparent San Francisco, United States

    3 weeks ago

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    Description
    [Full Time] Growth Manager:

    Offline Customer Acquisition at GoGoGrandparent (United States) | BEAMSTART Jobs

    Growth Manager:
    Offline Customer Acquisition

    GoGoGrandparent United States
    Date Posted
    24 May, 2023
    Work Location
    San Francisco, United States
    Salary Offered
    $69995 — $150000 yearly
    Job Type
    Full Time
    Experience Required
    3+ years
    Remote Work
    Yes
    Stock Options
    No
    Vacancies
    1 available

    Background:
    GoGoGrandparent's (GoGo's) mission is to help older adults live independently in their home for as long as possible.

    We do that by tailoring existing on demand APIs to the needs of people living with mobility, visual, cognitive and dexterity impairments.

    Our service is a virtual caregiver that monitors the instrumental activities of daily living (mobility, meals, groceries, medication delivery & home management) for tens of thousands of older adults around the United States.

    Our team of 196 is operating profitably & has not raised venture capital financing to date. The company was started in 2016 and inspired by the cofounder's grandmother, who still uses us today.

    Job Description:


    We've had significant growth in our online performance marketing over the last year, but despite that - over 25% of GoGo's signups come from offline channels.

    Based on pre-pandemic experiments and existing caller behavior we believe there is a lot of room to grow these channels.

    We have a ton of experiments we'd like a data-minded growth marketer to sink their teeth into.


    These include:
    Partnerships with local DMVs
    Setting up referral operations with tens of thousands of doctors offices, physical therapists, hospitals, community centers, churches & more
    Explore alternative "offline" marketing channels with community partners like supermarkets & pharmacies
    Create, manage and analyze targeted mailers to older adultstest the efficiency of each of these campaigns to make sure they are under our target CAC
    Create channel partnerships with realtors that have clients that are downsizing
    Advertising in local coupon books
    Filtered mailers to surviving spouses

    We need someone who is comfortable managing data-driven experiments, building relationships with community partners & identifying other opportunities for acquisition growth, while staying within our LTV/CAC targets.


    Job Requirements:
    This is a creative role that has significant partnership management aspects and analytical components.

    The best candidates will be able to:
    Use tools like Google Spreadsheets to create customer conversion funnels for each acquisition channel and calculate CAC
    Use tools like Figma or Canva to make low fidelity "version 0 ads" to test ideas
    Be comfortable establishing and running partnership conversations trying to convince 3rd party organizations to work with GoGo in an advertising opportunity
    Set up interviews with customers to learn more about what they're looking for, how they found out about us and use those learnings to develop new tests
    We're not considering candidates with no prior growth or marketing experience.

    About GoGoGrandparent

    GoGoGrandparent is an automated concierge for seniors and their...


    Company Size:
    People

    Year Founded:

    2016


    Country:
    United States


    Company Status:
    Actively Hiring

    Looking for Partners

    Looking for Clients

    Raising Funds

    Share This Job
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