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Growth Manager: Offline Customer Acquisition - San Francisco, United States - GoGoGrandparent
Description
[Full Time] Growth Manager:Offline Customer Acquisition at GoGoGrandparent (United States) | BEAMSTART Jobs
Growth Manager:
Offline Customer Acquisition
GoGoGrandparent United States
Date Posted
24 May, 2023
Work Location
San Francisco, United States
Salary Offered
$69995 — $150000 yearly
Job Type
Full Time
Experience Required
3+ years
Remote Work
Yes
Stock Options
No
Vacancies
1 available
Background:
GoGoGrandparent's (GoGo's) mission is to help older adults live independently in their home for as long as possible.
We do that by tailoring existing on demand APIs to the needs of people living with mobility, visual, cognitive and dexterity impairments.
Our service is a virtual caregiver that monitors the instrumental activities of daily living (mobility, meals, groceries, medication delivery & home management) for tens of thousands of older adults around the United States.
Our team of 196 is operating profitably & has not raised venture capital financing to date. The company was started in 2016 and inspired by the cofounder's grandmother, who still uses us today.Job Description:
We've had significant growth in our online performance marketing over the last year, but despite that - over 25% of GoGo's signups come from offline channels.
Based on pre-pandemic experiments and existing caller behavior we believe there is a lot of room to grow these channels.
We have a ton of experiments we'd like a data-minded growth marketer to sink their teeth into.These include:
Partnerships with local DMVs
Setting up referral operations with tens of thousands of doctors offices, physical therapists, hospitals, community centers, churches & more
Explore alternative "offline" marketing channels with community partners like supermarkets & pharmacies
Create, manage and analyze targeted mailers to older adultstest the efficiency of each of these campaigns to make sure they are under our target CAC
Create channel partnerships with realtors that have clients that are downsizing
Advertising in local coupon books
Filtered mailers to surviving spouses
We need someone who is comfortable managing data-driven experiments, building relationships with community partners & identifying other opportunities for acquisition growth, while staying within our LTV/CAC targets.
Job Requirements:
This is a creative role that has significant partnership management aspects and analytical components.
The best candidates will be able to:
Use tools like Google Spreadsheets to create customer conversion funnels for each acquisition channel and calculate CAC
Use tools like Figma or Canva to make low fidelity "version 0 ads" to test ideas
Be comfortable establishing and running partnership conversations trying to convince 3rd party organizations to work with GoGo in an advertising opportunity
Set up interviews with customers to learn more about what they're looking for, how they found out about us and use those learnings to develop new tests
We're not considering candidates with no prior growth or marketing experience.
About GoGoGrandparent
GoGoGrandparent is an automated concierge for seniors and their...
Company Size:
People
Year Founded:
2016
Country:
United States
Company Status:
Actively Hiring
Looking for Partners
Looking for Clients
Raising Funds
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