Manager, Paid Social Media - Florida, United States - Zimmerman Advertising

Zimmerman Advertising Florida, United States

1 week ago

Description

Overall Objective

The Manager, Paid Social Media is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Media and Client Service teams in managing client relationships

Responsibilities:

Campaign Development/Execution:

Paid social optimizations (proactive and reactive)
Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
Forecasting and opportunity/gap analysis
Campaign management tools, including bid rules/management
Advanced search engine or social knowledge
Monitoring new search or social trends and products and evaluating application to client
Research tools/competitive analysis
Budget/pacing and billing
Management of third-party social platforms

Leadership:

Drive paid social strategy and associated tactics to meet client's goals, working closely with account lead(s)
Effectively manage and develop junior team members (mentoring, training, etc.)
Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
Ability to problem solve, such as finding solutions for issues not yet attempted
Proactively share learnings and best practices across the organization
Establish oneself as an expert within their functional department and client team
Identify ways to improve team efficiency and effectiveness, such as new processes
Bring new proactive ideas to help meet client goals and grow business

Communication:

Ability to consult/educate/negotiate with clients and agency partners
Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
Help educate client team on latest trends, best practices, technologies, etc.

Requirements

Bachelor's Degree in Advertising, Marketing, Business or related field
5+ years' experience in Paid Social Media Marketing
Experience in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
Experience buying ads social media platforms (Facebook, Twitter, Tik Tok, Google +, Instagram, Snapchat, Pinterest, etc.)
Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred
Understanding of advanced analytics and performance media
Be passionately in tune with latest social media developments, online behaviors, and trends.
Experience with social media management & social listening tools
Proficiency in MS Word, Excel, PowerPoint, Keynote
Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
Urgency and a strong attention to detail, specifically with regards to written communication

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