Digital Media Planner - Florida, United States - ARSNL Media

Description

We're a full service, born-digital agency based in Fort Lauderdale seeking a digital media planner for multiple client assignments. In this role, you will:

• Develop media plans for consumer-facing brands in the spirits, marine, restaurant, banking and other verticals
• Research audience segments and media behavior using 3rd party tools
• Draw strategic insights from digital ad campaign performance and client sales data
• Develop media calendars and activation ideas
• Prepare client-ready slide plan presentations and other POVs
• Track existing campaign performance, develop analytics reports and insights to inform campaign enhancements.
• Work with other media team members, campaign execution managers, and the account leadership team to review and evaluate performance
• Utilize performance data to prepare client-ready slide performance presentations and other POVs
• Assist with campaign management
• Manage client budgets
• Prepare insertion orders and billing reconciliations

Required Skills

• 5+ years full-time media planning experience as a digital-focused media planner, integrated planner, senior planner, or media director, ideally in a marketing agency
• Exceptional written presentation skills and demonstrated ability to data story-tell in slide format
• Experience developing strategies and recommending placements for primarily-digital campaigns spanning Paid Social, Paid Search, Programmatic, Digital OOH and other channels
• Experience with 3rd party data sets for demographic segmentation, media use, competitive analysis, and online and in-store behavior analysis
• Experience in retail, restaurant and other consumer environments is highly desirable
• 4-year degree

What We Offer

• Hybrid in-office/remote schedule (office is in Ft. Lauderdale)
• Competitive compensation
• Health plans
• 401k
• Career advancement opportunities

Position posted and available as of 1/4/23