Tradeshow Event Manager - Spring, United States - K-Tek Resourcing LLC

K-Tek Resourcing LLC Spring, United States

2 weeks ago

Description

Job Description:

Overview:

As an Event Tradeshow Coordinator, you will play a pivotal role in the planning, organization, and execution of trade show events.

You will work closely with various stakeholders to ensure seamless coordination, promotion, and success of these events. This role requires strong organizational skills, attention to detail, and the ability to thrive in a fast-paced environment.

Requirements:
Bachelor's degree in marketing, communications, hospitality, or a related field.
Proven experience in event planning and coordination, particularly in the trade show or exhibition industry.
Strong project management skills with the ability to multitask and prioritize effectively.
Excellent communication and interpersonal skills, with the ability to build relationships and work collaboratively with diverse stakeholders.
Detail-oriented mindset with a focus on delivering high-quality events and exceptional customer experiences.
Proficiency in event management software, Microsoft Office Suite, and other relevant tools.
Flexibility to work irregular hours and travel as needed to attend events.
Creative problem-solving abilities and a proactive approach to resolving challenges.

Preferred Qualifications:
Certification in event management or related field.
Experience with budget management and financial reporting.
Knowledge of industry trends and best practices in event marketing and promotion.
Familiarity with CRM systems and marketing automation platforms.
Ability to adapt to last minute changes and manage short deadlines.
Ability to coordinate multiple projects at the same time.

Key Responsibilities:

Event Planning:
Collaborate with the event team to conceptualize and plan trade show events, considering objectives, target audience, budget, and logistics.
Coordinate logistical arrangements such as booth setup, catering, and AV requirements.
Develop timelines and project plans to ensure all tasks are completed on schedule.

Stakeholder Management:

Liaise with internal teams, external vendors, and sponsors to coordinate various aspects of the event, including marketing, promotions, booth design, and staffing.

Act as the primary point of contact for exhibitors, providing them with all necessary information and support leading up to and during the event.

Cultivate and maintain relationships with key industry partners and vendors to enhance the event experience and explore potential collaborations.

Promotion and Marketing:

Work closely with the marketing team to develop promotional materials, including email campaigns, social media content, and print collateral to drive attendance and engagement.

Implement strategies to increase exhibitor and attendee participation, such as targeted outreach, special offers, and networking opportunities.

Monitor and analyze marketing metrics and attendee feedback to evaluate the effectiveness of promotional efforts and identify areas for improvement.

Lead Management:
Develop and implement lead capture strategies to maximize the generation and qualification of leads during trade show events.
Coordinate lead retrieval systems and technologies, ensuring accurate collection and organization of lead data.

Collaborate with sales teams to distribute and follow up on leads in a timely manner, facilitating post-event engagement and conversion.

On-Site Management:
Oversee all on-site logistics during the event, ensuring smooth operations and resolving any issues or emergencies that may arise.
Coordinate staffing requirements, including recruiting and training event staff and volunteers to provide excellent customer service and support.
Conduct post-event debriefs and evaluations to gather feedback from stakeholders and identify lessons learned for future improvement.

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