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    Performance Marketing Manager - Chicago, United States - Tock

    Tock
    Tock Chicago, United States

    1 week ago

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    Description


    Tock's marketing team is looking for a B2B Performance Marketing Manager to help us achieve our goals of building brand awareness and driving new customer acquisition.


    The marketing team's mission is to communicate the value that Tock provides to the hospitality industry, engaging and expanding our customers through story-telling and customer-centric marketing programs.

    We are a dynamic team that excels at creative ingenuity to achieve results.


    As an important member of the B2B growth marketing team, you will build a digital marketing strategy and accelerate new customer acquisition through paid and organic digital channels.

    You will develop tests to improve conversion rates, build reports, track results, analyze paid media reporting, and improve campaigns to create efficiency.

    You will report directly to the Senior Manager, Growth Marketing and your workplace type may be hybrid or remote.

    You'll Get To...

    Be the primary owner for managing Tock's acquisition marketing channels and programs which include; SEM, programmatic, content syndication, paid social, direct buy/co-marketing
    Work in collaboration with the Senior Manager, Growth Marketing as well the Creative and Sales teams to coordinate demand generation strategy development activities
    Oversee the daily management of programs, including launching, reporting, experimenting, and optimizing campaigns and platform bid strategies
    Manage audience development and segmentation using both 1st and 3rd party market, vertical, and product-level user data
    Partner with internal content and graphic design teams to build collateral (content, landing pages, banner ads) that powers demand gen campaigns and programs
    Manage digital marketing budget and demonstrate a deep appreciation for spend effectiveness
    Analyze channel, campaign, and program performance to identify optimization opportunities
    Deliver campaign results to leadership and other team members, explaining the drivers of over/underperformance
    Inform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies and targeting options
    Ensure campaign tracking and reporting dashboards are up to date
    Monitor organic search and make recommendations on how to improve results

    Who We're Looking For

    5+ years of related, hands-on experience in B2B demand generation or paid acquisition
    Advanced proficiency in all paid search and social platforms with an ability to increase customer acquisition through ground-up strategies
    Experience with programmatic, display and content syndication vendors
    Project management skills and attention to detail
    Experience making data-driven decisions while managing changing priorities
    Experience using tools like Google Analytics and Looker
    Moderate proficiency in tools like HubSpot, SEMRush, Crazy Egg, Search Console, Google Tag Manager, and
    Understanding of multi-touch attribution models and data ideal
    Desire to build knowledge around marketing principles, media strategies, and implementation tactics
    Experience managing large media budgets and multi-channel paid marketing campaigns
    Experience implementing campaigns with speed and efficiency

    Benefits & Perks

    A choice between medical plans with an option for 100% covered premiums
    Flexible paid time off
    401k with employer match
    Paid parental leave
    Fertility and adoption benefits
    Education reimbursement
    Pretax commuter benefits
    Employee Assistance Program
    Charitable donation match
    6 Global Employee Resource Groups (ERGs)

    Cash Compensation Range:
    $97,000 - $125,000 USD


    The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.


    In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Tock employees are eligible to receive equity in the company as part of their total compensation.

    Tock's Growth

    Awarded Fast Company's "Most Innovative Companies" in 2021
    Awarded Built In's "Best Places to Work" in 2020, 2021, 2022, and 2023
    Awarded America's Hottest Brands of 2020 by AdAge
    Won Chicago Tribune's "Game Changer" Award for industry innovation
    Reached a global customer base of 30 countries operating in 200+ cities
    Processed over $1 billion in prepaid reservations
    Named one of 2019's 50 Startups to Watch

    Featured in:
    New York Times, Bloomberg, GQ, Vice, Wired, Food & Wine, Eater, Skift Table, Chicago Tribune, Crain's Chicago Business, New York Post, and more

    About Tock

    Tock is the all-in-one system for reservations, takeout, delivery, and events.

    We are changing the way restaurants, wineries, and culinary event organizers run their business and how guests explore, discover, and book at these places all around the globe.

    About Squarespace

    Squarespace (


    NYSE:
    SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online.

    We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business.

    Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock.

    Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia.

    For more information about our company culture, visit

    Our Commitment


    Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees.

    At Tock, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

    We are proud to be an equal opportunity workplace.


    Thank you in advance for providing the following details about your work history from your resume This helps us ensure that your candidate information is accurate and consistent during the hiring process.

    #J-18808-Ljbffr
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