Marketing and Communications Manager - Chicago, United States - Catholic Theological Union

Description

Position:
Marketing and Communications Manager


Supervisor:
Vice President for Development


Hiring Administrator:
Vice President for Development

Classification:
Full time, exempt Staff, Administrative


General Summary:

The Marketing and Communications Manager works within the Development Department in promoting Catholic Theological Union to its many constituencies, including prospective students, donors, and the general public.

The Marketing and Communications Manager creatively directs, and project manages all advertisements, publications, e-communications, media relations, social media content, and event promotion.

The Manager oversees the production of print and electronic pieces including enrollment materials, publications, and event-related collateral.


Essential Duties and Responsibilities:


A. Marketing (30%)

• Project manage all marketing initiatives, including but not limited to publications,brochures, flyers, and videos that effectively and explicitly promote the story of Catholic Theological Union and its global impact
• In collaboration with the VP for Development, develop a master marketing plan that supports fundraising and enrollment goals
• Disseminate creative and effective segmented campaigns to target audiences determined in collaboration with the Advancement Data Manager to amplify degree programs, certificates, and events and thereby generate leads and inquiries
• Manage both print and digital advertising initiatives, including interfacing with advertising agencies to ensure consistent execution of keywordbased marketing campaigns
• In collaboration with the Director of Enrollment, ensure that marketing is supportive of enrollment efforts and responsive to seasonal needs in promoting degree programs and admissions opportunities
• Oversee the execution of creative and effective social media campaigns, managing the development of all platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube
• Create an annual social media plan reflective of recruitment seasons, annual events, holidays, and observances, prebuilding content as needed, and oversee distribution via social media management software

B. Communications (30%)

• Manage annual _Logos_ publication, creating written content and coordinating with faculty and students to redesign publication to be used towards fundraising and enrollment goals
• Manage workflows to support internal events, utilizing a network of vendors and contractors (Video, Photography, Graphics and Print)
• Collaborate in the research and development of innovative ways to utilize ecommunications funnels to reach CTU's target audiences and improve digital recruitment experience for students

C. Content Creation (30%)

• Lead the effort to acquire stories that highlight the mission of Catholic Theological Union, including the work of students, faculty, and alumni through interviews and other methods of story telling
• Disseminate stories to internal colleagues as well as external constituencies, building a bank of content to provide as features in marketing, anecdotes for donors, and evidence of how the mission plays a vital role in the world
• Attend key academic, enrollment, and fundraising events on CTU campus, in the Chicagoland area, or other venues deemed necessary by the VP for Development for live social media coverage and active content creation.

D. Media Relations (5%)

• Write and disseminate press releases to the proper channels

E. Other (5%)

• Consult on ancillary multimedia projects additional webpages, social media accounts, podcasts, etc. to ensure brand and mission consistency
• Perform all other appropriate duties as assigned

Qualities Required:

• Excellent communications and interpersonal skills
• Clear, effective, and thorough writing skills
• Selfstarter who can work effectively as part of a team
• Strong organizational skills
• Ability to multitask while prioritizing projects
• Missionoriented and comfortable working in a Catholic education context
• Dedication to adhering to CTU's diversity statement and collaborating within a diverse and inclusive environment

Skills and Knowledge Required:

• Bachelor's degree in marketing, communications or relevant field required
• Relevant background in marketing, communications, and graphic design

• Proven computer skills

• Microsoft Office (Word, PowerPoint, Excel, etc.)
• Demonstrated proficiency in:
• Graphic and photo design programs (Adobe Creative Suite)
• WordPress (or similar CMS platforms)
• Social Network sites (Facebook, Twitter, Instagram, LinkedIn)

Pay:
$60, $70,000.00 per year


Work Location:
Hybrid remote in Chicago, IL 60615