Marketing Manager - Chicago, United States - Heyday Homes

Heyday Homes

Verified Company

Chicago, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

The Marketing Manager will be an integral part of the team and a strategic thought partner to the CEO.

The Marketing Manager will be responsible for planning, directing, and implementing marketing strategy and systems for Heyday Homes.

Compensation:

$80,000 yearly

Responsibilities:

This full-time role is based out of Lincoln Park in downtown Chicago. Evening and weekend availability is required to attend company and client events.

Key responsibilities include:

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Event Planning & Marketing: Collaborate with brand partners, sponsors, and marketing coordinator to plan and execute all aspects of 5-6 in-person events a month. Work closely with the CEO to market each event, ensure we hit our participant goal, and add all event leads into our sales funnel.
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Strategic Brand Partnerships:Cultivate and maintain relationships with external stakeholders, such as local businesses, media partners, sponsors, community organizations, and influencers, to maximize brand exposure and drive collaborative marketing initiatives.
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Client & Community Engagement: Innovate and scale our lifecycle marketing program to enhance client retention and loyalty; enhance client communication, ensuring that our messaging fosters a deep client loyalty and engagement while aligning with our brand values; create and manage a membership/ambassador program through the creation of user-generated content, client stories, testimonials, and referrals.
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Database Management: Collaborate with CEO and team to ensure CRM systems are efficiently utilized, integrated, and updated to enhance their potential for marketing campaigns; track database growth and oversee implementation of the customer relationship management (CRM) system to nurture and enhance relationships with past client database as well as new inbound leads; build and oversee all workflows, make sure all leads are on appropriate follow-up plans/campaigns.
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Social Media + Ads Management:Manage social editorial calendar and lead publishing of all social media content to connect with target audiences; build brand awareness by engaging relevant influencers and high-reach fans on social media channels; develop and monitor Google and Meta Ad campaigns to drive targeted traffic and generate leads for the business.

Qualifications:

3+ years of experience in marketing or branding.
Excellent writing, editing, communication skills and project management skills.
Excellent at navigating computer software such as Google Drive, Slack, and CRM systems.
Resultsoriented with high attention to detail, ability to multitask, and meet deadlines in a dynamic, fastpaced team environment.
Strong customer service and interpersonal skills with a high level of responsiveness.
Knowledge of the real estate industry is a plus.

About Company:

Heyday Homes believes in intentional decision-making, proactive strategy, creative problem-solving, continuously growing and learning, putting relationships first, and celebrating everyday victories.

We value an entrepreneurial spirit and a curated experience for our clients and our team. Together, we move forward.