Manager, Marketing Analytics - Chicago, United States - Molson Coors

Molson Coors

Verified Company

Chicago, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Date:
May 7, 2024
Location:Chicago, IL, US
Requisition ID:30940
A Career in Beer and Beyond:

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.
We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.

The Headlines:

In the role of
Manager Marketing Analytics based in
Chicago, IL, you will manage our real time Media and Creative Optimization capabilities across a portfolio or brands, and help advance our datadriven approach to media planning and optimization.
This position reports to the
Sr
Manager Marketing Analytics and works very closely with internal and external stakeholders.

The Responsibilities:

You will execute and deliver real time measurement and planning tools (e.g. Multi Touch Attribution (MTA), Marketing Mix Models (MMM), Unified Marketing Measurement (UMM), Marketing Experiments and Matched Market Analyses used by our portfolio of brands for creative and media optimization.
You will act as a consultant and advisor to our partners across Marketing and within the Commercial organization
You will use advanced models, predictive analytics, scenario planning, and inmarket testing to uncover business drivers and help improve the impact and efficiency of our marketing
You will identify data sources and KPIs that are predictive of success
You will manage the daytoday execution of the annual Media Experiment plan
You will build and deliver tools that enable the marketing team and our agency partners to optimize media and creative executions with confidence
You will manage External Partnerships including selection and daytoday communication with vendors and publishers

The Other Qualifications:

You have a bachelor's degree and at least 7+ years of related media or marketing analytics experience
You fully understand the consumer data landscape and its effect on marketing strategies
You have strong experience working with sophisticated measurement programs: Multitouch attribution, sales lift, A/B tests, in market experimentation, marketing mix analysis
You can demonstrate confidence in presenting technical content across different stakeholder audiences and in influencing decisions
You have experience working with Excel, SQL, Tableau, Python, R, etc.
You exhibit our Molson Coors core values

Work Perks that You Need to Know About:

Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
We care about our communities, and play our part to make a difference from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
Ability to grow and develop your career centered around our First Choice Learning opportunities
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
Access to cool brand clothing and swag, top events and, of course... free beer and beverages
Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

- #LI-CK1-
Nearest Major Market:Chicago