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    Telecommute Senior Product Marketing Manager - Los Angeles, CA, United States - Hexclad

    Hexclad
    Hexclad Los Angeles, CA, United States

    1 week ago

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    Description
    JOIN HexClad | We're HexClad, driving the hybrid revolution to elevate kitchens across the globe. From bootstrap roots to Gordon Ramsay's endorsement, HexClad thrives as a pre-IPO, best-in-class cookware brand. We create home moments, embracing the heart of success through food memories made at your table.

    If you're passionate about building a consumer brand that goes beyond the transaction, this is your sign to apply.

    We are seeking an experienced Senior Product Marketing Manager , you will be responsible for supporting the development and execution of strategic product marketing initiatives that drive awareness, demand, and adoption of our products.

    Leveraging your expertise in product marketing, you will collaborate with cross-functional teams to define product requirements, positioning, go-to-market strategies, and ensure the successful launch and lifecycle management of our products
    Location | Remote or if in LA/OC, at HexQuarters 3 days a week
    Details | Full Time- Exempt
    Reporting to | Director of Product Marketing

    TASTE SUCCESS | As our Senior Product Marketing Manager , you'll collaborate closely with the Director of Product Marketing to spearhead strategic initiatives, craft compelling campaigns, and propel our premium cookware brand to new heights.


    Product Strategy:

    In collaboration with product development and senior management, support defining and developing a product roadmap that aligns with business objectives and drives the success of our product portfolios, including product mix, product requirements, positioning, pricing, messaging, and competitive differentiation.

    Go-to-Market Planning + Execution: Lead the development and execution of go-to-market plans for new product launches and product updates, collaborating with cross-functional teams to ensure successful execution across all stages of the product lifecycle.


    Market Analysis:

    Conduct market research and analysis to understand market trends, customer needs, and competitive landscape, using insights to inform product strategy and identify growth opportunities.

    Packaging and Selling Materials : Oversee the development and creation of product packaging and instructional guides in addition to guiding the development of product content for PDP, email and social.

    Support growth marketing, sales and customer service teams by providing all necessary product information and materials, inclusive of product samples, presentation decks and other assets required.


    Cross-Functional Collaboration:

    Collaborate with cross-functional teams, including product development, growth marketing, and operations, to align product marketing initiatives with overall business goals and priorities.


    Campaign Development:

    In collaboration with growth marketing develop integrated marketing campaigns that drive demand for new and existing products, leveraging a mix of channels, including digital, social media, email, events, and PR.


    Performance Measurement:

    Establish key performance indicators (KPIs) and metrics to measure the success of product marketing initiatives, tracking performance and ROI, and providing regular reporting and analysis to stakeholders.

    5+ years of experience in product marketing, brand management, or related roles, preferably in the consumer goods or e-commerce industry.

    ~ Strong understanding of product marketing principles, including market analysis, product positioning, messaging, and go-to-market strategy.
    ~ Proven track record of successfully launching and managing product marketing campaigns that drive awareness, demand, and revenue growth.
    ~ Excellent strategic thinking and problem-solving skills, with the ability to develop and execute effective marketing strategies in a dynamic and competitive market environment.
    ~ Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
    ~ Proficiency in marketing analytics and reporting tools, with the ability to analyze data, draw insights, and make data-driven decisions.
    ~ Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
    ~ Love of food and cooking Health | 100% of the employee premium covered on select choice plans, and offers dental, vision
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