Abigail Lawton

My aim as a Brand Manager is to help brands find the right product-market fit, grow community and loyalty and retention, and establish clear brand positioning through market analysis, cultural relevance, and consumer insights. 

I am skilled in taking new products to market through strategic positioning and campaigns, contributing to new product development and product positioning, and sourcing and overseeing strategic partnerships. With a background in marketing and merchandising strategy, I consistently deliver results on time and within budget and am experienced in project management for complex and cross-functional opportunities. 

I have spent over six years supporting consumer-driven brands, ranging from luxury retailers to venture-backed direct-to-consumer (DTC) products. 

My skill set includes: Consumer Packaged Goods (CPG), Direct-to-Consumer (DTC), Marketing Operations, Product Positioning, New Product Development, GTM Operations, Strategic Partnerships, Category Management, Consumer Insights, Market Research

Merchandising Strategy Manager | Chrome Hearts, Los Angeles, CA

Associate Brand Manager | ManiMe.co, Los Angeles, CA

Customer Experience & Operations Lead | Mac & Mia, Chicago IL

DePaul University | Bachelor of Arts