Sarah Orendain

Dynamic marketing leader specializing in developing and executing cutting-edge digital strategies, demand generation campaigns, and content marketing initiatives. Adept at deeply understanding client needs and delivering innovative solutions that exceed expectations, building trust and long-lasting relationships. Skilled in crafting customer-centric communications through integrated campaigns, events, and content marketing channels. Experienced in engaging and influencing senior executives, board members, and external partners. A catalyst in marketing team development and retention, fostering a culture of innovation and driving high performance.

Highlights:
* AI Integration: Pioneered AI integration into marketing practices, driving cost savings and higher returns at Veritas.
* Brand Growth: Spearheaded initiatives that elevated brand awareness and organic traffic, consistently achieving marketing pipeline targets at Veritas.
* Community Building: Led efforts to grow social communities and launch impactful marketing programs with key influencers at Veritas.
* Digital Optimization: Developed and executed strategies to optimize global websites and enhance digital performance for demand at Oracle, Salesforce, and Workday.

• Consistently deliver measurable results by developing and applying effective digital marketing strategies, demand generation campaigns and content marketing
• Demonstrated ability to understand client needs and develop solutions that meet their goals and budgets while building trust
• Global advocate with extensive experience planning and implementing global websites, marketing campaigns and programs
• Expert at planning, developing, and delivering relevant, customer-focused marketing communications via integrated marketing campaigns, events, and content marketing channels
• Skilled in engaging with and influencing senior executives, board members, and external partners
• Proven expertise in leading, and growing marketing teams, fostering a culture of innovation and performance

HIGHLIGHTS 

• Incorporated AI into standard marketing practices resulting in cost savings and higher returns (Veritas)
• Raised cloud buyer brand awareness, launched a new global brand, grew brand and organic traffic to consistently achieve marketing pipeline targets (Veritas)
• Grew the social and member communities and launched marketing programs with key influencers (Veritas)
• Built strategy and launched global websites, optimized, and increased digital performance for demand (Oracle, Salesforce, Workday)

Bachelor of Science, Business Administration; Marketing

San Diego State University