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    Email Marketing Manager - San Francisco, United States - The Hut Group

    The Hut Group
    The Hut Group San Francisco, United States

    2 weeks ago

    Default job background
    Description
    THG is a fast-moving, global technology

    business

    that specialises in

    taking brands direct to consumers

    .

    Our


    world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

    We're powered by a global team of

    over 7,000 ambitious people around the world.

    Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

    We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey.

    So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.


    Role:
    Email Marketing Manager
    As our


    Email Manager , you will manage and develop email programs, to increase revenue, build customer engagement, enhance retention, and communicate company news and updates.

    This role requires an entrepreneurial, creative and passionate individual who can harness their marketing expertise to manage our email program and initiatives.

    The ideal candidate will be an expert in email marketing and should possess a solid understanding of marketing fundamentals.

    Responsibilities:
    Maintain the timely execution of Perricone MD's email program – marketing and transactional.
    Concept and develop customer segmentation strategies to ensure email relevance.
    Develop a testing strategy to continually optimize email performance, from delivery to purchase.
    Identify, test and implement new opportunities to improve conversion and customer satisfaction via email communications.
    Manage and optimize the design, content and layout of all email communications.

    Coordinate with creative, product and marketing stakeholders to develop business cases, campaigns, briefs, effective designs and landing experiences for email initiatives.

    Analyze, monitor and communicate performance of email initiatives.
    Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance.
    Write email campaign briefs and email copy.
    Develop transactional email programming and tactics.
    Track, analyze and report on customer email behavior and email performance.
    Partner with our core business teams on initiatives and support.
    KPI's
    Achieve annual email channel revenue goals, measured quarterly
    Achieve annual email customer acquisition and retention goals, measured quarterly
    Achieve agreed upon email marketing and customer engagement KPI's

    Qualifications:
    Bachelor's degree in Marketing or related degree.
    Minimum 4+ years email marketing experience, including hands-on experience.
    Demonstrated experience implementing and optimizing email campaigns, working closely with creative, marketing and product teams.
    Demonstrated experience managing email programs, email marketing strategy, customer segmentation, and content strategy for an ecommerce company.
    Solid analytical abilitites to monitor end-to-end campaign performance.

    Ability to think outside-the-box and create and execute innovative campaigns and programs from the ground-up with little resource and within short time frames.

    Excellent project management, time management and problem-solving skills.
    Experience in the design and execution of A/B and multivariate testing programs online and in email.
    Solid experience with customer segmentation, dynamic content, and customized messaging.
    Knowledge of cross-channel integrations (social media, web marketing, etc.)
    Excellent internal reporting skills.
    Solid understanding of email delivery and deliverability issues.
    Good working knowledge of HTML and SQL a plus.
    Self-starter who can thrive and have fun in a start-up environment.
    "No job is too big or small" attitude.
    401K matched up to 5%
    Generous PTO (Paid Time Off)
    Short and long-term disability
    Summer Fridays (early end time)
    Exclusive employee discounts on THG Brands
    Many more...

    Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all.

    We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our

    Talent team to discuss further.

    THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

    Apply for this job

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    • First Name
    • Last Name
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    • Resume/CV
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    • How did you hear about THG?
    • LinkedIn Profile
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