- Build and execute a full year marketing plan across all channels
- Manage GTM calendar and hold stakeholder accountability
- Drive strategy, budget and execution of brand marketing initiatives through any medium required, ensuring a singular brand message across all consumer touch points including web, paid media, product, packaging, retail, events, social, catalog, collaborations etc.
- Work cross-functionally to develop merchandising strategy and product story narratives
- Partner with the other leaders across the company to develop our forward-looking company strategy and building a culture of cohesion and accountability.
- Work closely with Design/Product team to influence merchandising roadmap with growth opportunities
- Develop close working relationships with Founders to ensure alignment on a shared vision and roadmap for bringing it to life
- A Bachelors degree with 5+ years of marketing leadership experience.
- Experience managing a team of 5+ people
- Experience growing a brand/company from to strong market presence and significant revenue
- A strong drive for results, with the ability to manage independently and take calculated risks
- A natural ability to collaborate well with others across the organization and thrive in a fast-paced and highly-fluid environment
- A creative eye and genuine curiosity for innovative opportunities to connect with our community
- Holistic brand thinker who appreciates and invests in the entire process, from making a physical product to marketing to merchandising to driving loyalty
- Competitive pay
- Health, dental & vision Insurance
- Fitness & wellness benefits
- 401k retirement savings plan with Company matching
- Clothing allowances
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Integrated Brand Marketing Manager - Los Angeles, United States - Buck Mason
Description
Buck Mason is seeking a Sr. Integrated Marketing Director - a strategic and creative marketing leader with taste for days.
You're a true marketer, obsessed with telling our brand and product stories across all channels and every medium. You have the chops to create a global calendar and manage an entire team to cohesively execute one vision. The right candidate has a merchandising mind and is obsessed with menswear and understands retail and an omni-channel strategy.
Success will be measured by the ability to hit our growth and revenue targets while telling cohesive product stories and deepening brand affinity.
You've got 6+ years of great experience with an apparel brand under your belt, you've told stories, now you want to tell Buck's. We've got the tools and the team to support you. If you're ready to roll up your sleeves and do the work, here's the autonomy you've always wanted, go do the thing.
Responsibilities
Qualifications
What we can offer?
Buck Mason is a modern American Brand. At the heart of everything we do is the laid back California ethos of easy living, quality, and simplicity. We are classic. We look to past icons and interpret them with honesty and loyalty. We also look ahead and understand the modernity of future classics and the responsibility of our place amongst them. We champion anyone striving to be better and are honored when we can be a part of it. We claim simple truths and keep our promises. We truly have our customers' best interests in mind, knowing damn well the value of a hard-earned dollar. We believe we will never be perfect but know that greatness lies in the search to be so. We make clothes. We love what we do.