About Kiana Carter:
Highly skilled professional with expertise in Content Marketing, Public Relations, Media Strategy Development, and Client Relationship Management. Skilled in creating compelling narratives and delivering top-notch client experiences from start to end. Adept at thinking quickly and providing thorough solutions in high-pressure situations. Excellent leadership skills with a proven track record of managing teams to success. Commended for intense focus, work ethic, and ability to develop and implement highly successful projects.
Experience
Recruitment Marketing Manager
Candidate Delivery Part-time Jul 2020 - Present · Los Angeles Metropolitan Area
• Employs strategic marketing tactics to tell client stories in order to attract top-tier candidates who will be responsible for their continued success.
• Supports business partners in researching, planning, executing, and measuring multimedia recruitment marketing campaigns that tell an authentic, compelling story.
• Proactively drives field marketing campaign programs, from planning and execution to reporting on results.
• Drives refreshes of career site, media, job ads, and personas for key roles.
• Accurately tracks campaign performance and makes educated recommendations on future expenditures.
• Employs strategic marketing tactics to tell client stories in order to attract top tier candidates who will be responsible for their continued success.
• Supports business partners in researching, planning, executing, and measuring multimedia recruitment marketing campaigns that tell an authentic, compelling story.
• Proactively drives field marketing campaign programs, from planning and execution to reporting on results.
• Drives refreshes of career site, media, job ads, and personas for key roles.
• Accurately tracks campaign performance and makes educated recommendations on future expenditures.
Skills: Project Management · Storytelling · Marketing Strategy · Client Relations · Copywriting
Account ManagerAccount Manager
Venture PR · Apr 2019 - Jun 2020
• Developed and executed strategic outreach initiatives to reach target audiences, resulting in increased brand recognition and positive media coverage.
• Created and distributed press releases through PR Newswire and E-Release to media outlets to optimize coverage of special events and promote brand mission and values.
• Led conference calls and in-person meetings with clients on a weekly basis, providing exceptional client support and resolving messaging issues.
• Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis, and competitor research, resulting in a 40% increase in social media engagement and a 15% increase in website traffic.
• Collaborated with external PR firms and internal sales and marketing managers to determine branding, product positioning, and media messages, resulting in a 30% increase in brand recognition.
• Developed and promoted corporate brand, images, and identity to media and public, resulting in a 25% increase in positive media coverage.
• Customized brand message to capture target audience interest and drive engagement.
• Managed junior staff and interns, rolling out an orientation program and providing training and mentorship.
• Reported on press coverage recaps to determine areas for improvement and wrote and edited articles, web content, copy, and publications for internal and external audiences.
• Edited content produced by C Suite executives, modifying text to conform with company-wide branding standards and publication guidelines.
• Developed and executed strategic outreach initiatives to reach target audiences, resulting in increased brand recognition and positive media coverage.
• Created and distributed press releases through PR Newswire and E-Release to media outlets to optimize coverage of special events and promote brand mission and values.
• Led conference calls and in-person meetings with clients on a weekly basis, providing exceptional client support and resolving messaging issues.
• Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis, and competitor research, resulting in a 40% increase in social media engagement and a 15% increase in website traffic.
• Collaborated with external PR firms and internal sales and marketing managers to determine branding, product positioning, and media messages, resulting in a 30% increase in brand recognition.
• Developed and promoted corporate brand, images, and identity to media and public, resulting in a 25% increase in positive media coverage.
• Customized brand message to capture target audience interest and drive engagement.
• Managed junior staff and interns, rolling out an orientation program and providing training and mentorship.
• Reported on press coverage recaps to determine areas for improvement and wrote and edited articles, web content, copy, and publications for internal and external audiences.
• Edited content produced by C Suite executives, modifying text to conform with company-wide branding standards and publication guidelines.
Skills: Communication · Brand Development · Content Strategy · Copywriting · Social Media
Education
California State University, Los Angeles
Bachelor of Arts - BA, English Language and Literature/Letters 2011 - 2015
Professionals in the same Marketing / Advertising / Public Relations sector as Kiana Carter
Professionals from different sectors near Los Angeles, Los Angeles
Other users who are called Kiana
Jobs near Los Angeles, Los Angeles
-
Aeronautical Engineer
2 weeks ago
Northrop Grumman Redondo Beach, United StatesAt Northrop Grumman, our employees have incredible opportunities to work on revolutionary systems that impact people's lives around the world today, and for generations to come. Our pioneering and inventive spirit has enabled us to be at the forefront of many technological advanc ...
-
Material Handler
4 days ago
Mammoth Distribution Los Angeles, United StatesWe are looking for a Material Handler to work collectively and cooperatively as part of a team ensuring materials and inventory are properly handled and stored within a timely fashion while observing the highest standards of safety and quality. The successful candidates will be r ...
-
Data Quality Analyst I
5 days ago
TechDigital Corporation Los Angeles, United StatesResponsibilities: · * Accurately label machine learning data through various methods to refine AI models. This will primarily involve annotating large volumes of textual data according to predefined guidelines. · * Collaborate with team members to identify improvements to the l ...