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    Marketing Manager, US Menu Strategy - Chicago, United States - McDonald's Corporation

    McDonald's Corporation
    McDonald's Corporation Chicago, United States

    2 weeks ago

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    Description

    Company Description:


    McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.

    We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
    At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family.

    From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good:
    good for our customers, people, industry and planet. We also offer a broad range ofoutstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

    We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters.

    Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:


    • Take a class at Hamburger University
    • Sample future items in our Test Kitchen
    • Utilize the latest technology to connect with your team around the globe
    We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

    Job Description:


    We are looking for intellectually curious problem-solvers who have a passion for marketing and food As part of the U.S.

    Menu Strategy team, you will create the future of the menu at McDonalds, helping to drive the business to meet annual financial goals while managing the everyday needs of the business.

    Using consumer, competitive and marketplace data, you will contribute to short-term and long-term menu strategy creation. You will be accountable for identifying and championing opportunities that leverage McDonald's competitive advantage to grow your category.

    You will monitor performance, understand drivers of the business, and build strategies and go to market plans to drive growth.

    You will lead cross functional teams, comprised of other marketing functions, consumer insights, operations, culinary, finance and supply chain colleagues.

    Your responsibilities will include menu category strategy development, innovation and renovation exploration, ongoing simplification, compelling business case creation and performance management.

    You will be responsible for honing consumer insights, with attention on unlocking multicultural insights to develop menu items for the next generation of customers.

    You will also lead collaboration with our owner/operator partners and field marketing teams to bring strategies and products to life in the restaurants.

    Key Components of the Role

    • Partner with Consumer Insights Team to unlock groundbreaking insights through category analyses to fuel strategy and tactic creation for menu planning cycles
    • Significantly contribute to short-term and long-term strategy creation
    • Lead new product development, renovation, menu simplification and performance management efforts
    • Gather and integrate multicultural and diversity representation insights into day to day to work
    • Lead cross functional teams consisting of Culinary, Consumer Insights, Supply Chain, Operations, Finance, Suppliers and other marketing functions
    • Own and manage market tests and market test communications
    • Lead sell-in of strategies, tactics and business cases to leadership, owner/operator partners and field marketing
    • Travel up to 20% of time, (sporadic, not continuous)

    Qualifications:

    • Experience in marketing required; Food marketing, new business or new product creation experience preferred
    • Demonstration of involvement in or integration of Diversity, Equity and Inclusion activities or insights preferred
    • Track record of go-to-market success with sophisticated projects
    • Data-driven decision maker, drawing from quantitative and qualitative inputs with great facility
    • Demonstrated team leadership and relationship-building competencies
    • Ability to create compelling consumer-driven strategies and actionable tactics
    • Strong strategic storytelling, presentation and influencing skills

    Additional Information:
    McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone.

    McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job.

    If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact Reasonable accommodations will be determined on a case-by-case basis.

    McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws.

    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    Nothing in this job posting or description should be construed as an offer or guarantee of employment.

    Requsition ID:
    REF6922F_
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