Marketing Director, Americas - Des Plaines, United States - Abbott Laboratories

Abbott Laboratories
Abbott Laboratories
Verified Company
Des Plaines, United States

3 weeks ago

Mark Lane

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Mark Lane

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Description
Abbott is a global healthcare leader that helps people live more fully at all stages of life.

Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

Our 114,000 colleagues serve people in more than 160 countries.


Working at Abbott


At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.


You'll also have access to:

  • Career development with an international company where you can grow the career you dream of
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit an affordable and convenient path to getting a bachelor's degree
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Opportunity


At Abbott Molecular, we realize the potential of personalized care as the laboratory's most trusted and preferred source for molecular diagnostic solutions.

The Marketing Director, Americas is responsible for setting the Americas strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture.

This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value.

This "product champion" is the focal point for the Americas regarding product and market knowledge, planning/execution, and achievement of business objectives.

The Marketing Director, Americas is responsible for the product from identification of customer and market needs/wants, product launch, through and lifecycle management.


What You'll Work On
The Marketing Director, Americas is responsible for leading in the following activities for the Americas market:

  • Represents Americas market, recommending new products to be developed to meet new market demands, or the creation of new markets.
  • Incorporating customer and marketplace insight to set the requirements for bestinclass launch execution and driving the organization to deliver. Uses strong project management skills and collaboration to effectively develop and launch new products and solutions on time, on budget, and with impact in the marketplace. Identification of new business opportunities through share capture and menu expansion on current systems and execution of strategy and tactics.
  • Identification and execution of strategy to retain existing base customers and increase loyalty.
  • Proactively drives market share and profitable growth. Takes accountability for achieving business results and collaborating with others to make it happen. Understands how the business works and knows the impact of decisions made.
  • Support the commercial organizations in achieving Plan/Update objectives.
  • Provides direction and input to all inhouse groups to include Global Marketing, Finance, Public Affairs, Scientific Affairs, Training, and Regulatory that affect the successful achievement of business objectives.

Position Accountability & Scope


The Marketing Director, Americas is responsible for creating demand in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.

This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).


The following are some of the key responsibilities:

  • Business Expansion: Participate in strategic planning initiatives such as PMP (Portfolio Management Process) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.
  • Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
  • Scientific and

Promotional Tool Creation:

Provide the commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan.


  • Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product.
  • This includes providing direction to the Commercial Areas/countries and all inhouse groups.
  • Develops external strategies, execu
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