Topo Chico - Chicago, United States - Greenhouse Agency

Greenhouse Agency
Greenhouse Agency
Verified Company
Chicago, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Who We Are:


Job Summary:


The On Premise Market Manager plays a vital role in expanding the Topo Chico brand in the FSOP (Food Service On Premise) channel within an assigned territory.

You will work closely with the Regional Market Manager, Field Market Manager, and On Premise Director to identify opportunities to grow the brand and bring it to life in influential accounts.

You will work closely with local supplier and distributor partners, and commercial sales managers to ensure the successful distribution, growth, and brand positioning of the Topo Chico portfolio.

In addition, as the face of the brand within the trade and nightlife industry, the On Premise Market Manager will be responsible for alignment of sales and marketing objectives, ensuring program imperatives (KPIs) are achieved, and building (consumer and trade) affinity for the brand.


At Topo Chico, we are also passionate about supporting the local industry culture and fostering creativity in the trade community and accounts we serve.

As the On Premise Market Manager, we want you to share this same passion You will have the opportunity to work closely with the trade community, build relationships, and bring the Topo Chico brand to life in authentic and engaging ways.


This exciting role requires a dynamic and experienced Market Manager who has a solid sales and marketing background and can balance thinking creatively with the key execution priorities of the business.


Responsibilities:


_Strategic Planning and Programming:
_

  • Creates presold consumer demand by increasing brand awareness and brand love in designated market, driving consumers to request and purchase
  • Understands and works with management on the route to market and inventory levels by being aware of current inventory and out of stock situations by distributors, and by alerting management to possible fluctuations in demand.
  • Analyzes entire account base by consistently visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable.
  • Prepares and delivers professional sales presentations to customers by balancing the brand's priorities and customers' needs to include selling new products, cold box placements, drink menus, and promotions.
  • Ensures maximum brand visibility within accounts by using effective and current point of sale materials when appropriate.
  • Identifies opportunities & propose strategic initiatives & event participation to based on understanding of local market
  • Drives development and implementation of Guest Marketing programming to enhance the brand's presence in the On Premise channel, delivering bestinclass execution.
  • Attains standards of performance goals (KPIs) by achieving the distribution, program, and activity goals as set by management.
  • Secures programming in compliance with all state and local laws and aligns with client corporate directives

_ Budget Management, Communication & Reporting:_

  • Ensures that all financial resources are driving the brand growth objectives
  • Collaborates with Regional Field Marketing teams to ensure consistent reporting and communication cadences (monthly/quarterly business review).
  • Delivers postprogram and market activity reports to internal and external stakeholders promptly.
  • Ensures proper budget management via expense report submission biweekly in Concur.
  • Inventory and asset management

_Trade Engagement:
_

  • Serves as the primary point of contact for regional and local Trade Advocacy groups and industry trade events.
  • Serves as the primary point of contact for influential beverage alcohol suppliers and brand ambassadors
  • Stays current of all industry trends (alc and nonalc), influential account openings and key localmarket ontrade personalities.
  • Conducts engaging brand trainings ensuring the "perfect pour" strategy

Requirements:


  • 2+ years of beverage Sales & Marketing experience; adult beverage experience preferred.
  • Adept at networking, selling, and interacting with diverse groups of people.
  • Excellent communication, articulation, presentation, and public speaking skills.
  • Ability to develop and maintain effective working relationships with all extended sales and brand team members.
  • Strong business acumen, including; Microsoft Office, professional communication, presentation development.
  • Understanding of efficiencies by leveraging opportunities against multiple resources.
  • Willingness to work unconventional hours (late nights and weekends).
  • Must be willing to live in the focus market.
  • Must have a valid driver's license and be able to travel (drive) through the designated market area.
  • Bi-Lingual (English/ Spanish) is a plus.

Essential Physical Functions:


  • Observes associate, customer/member, or supplier behavior.
  • Creates documents, reports, event recaps for tracking progress and success.
  • Ability to lift weight in excess of 40 lbs.
  • Ability to carry weigh
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