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    GTM Operations Manager - San Diego, United States - Lawmatics

    Lawmatics
    Lawmatics San Diego, United States

    1 week ago

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    Description
    The Opportunity


    At Lawmatics, our mission is to enable lawyers to focus on being the best lawyer they can be — to focus on the practice of law, not to worry about running the business of a law firm.

    That's why we provide an intuitive, end-to-end client intake, CRM, and marketing automation platform for law firms and their employees.

    With Lawmatics, law firms win more business, impress clients, and are more efficient.

    The Role


    We are looking for a highly motivated and experienced GTM Operations Manager to join our dynamic sales and marketing organization.

    This role will be responsible for owning and managing our GTM tech stack and fully leveraging its capabilities while taking a data-driven approach to identifying and engaging with prospective Lawmatics customers throughout the customer journey.


    Working closely with Sales, Marketing, and Customer Success, this role will implement and QA all programmatic and operational initiatives utilizing our robust GTM tech stack.

    This person will have a strong foundation in sales ops, marketing automation, conversion funnels, and email marketing.

    The ideal candidate is technical, analytical, organized, data and results-driven, detail-oriented, and passionate about using sales and marketing applications to their fullest capabilities.

    What You'll Do

    Define and own the GTM operations strategy

    Manage and optimize our GTM tech stack to ensure clear tracking and clean data from lead to revenue (Marketo/Hubspot, SalesForce, Salesloft, Clearbit, LeanData, and Gong among others)

    Work with executive leadership to define KPIs, develop dashboards and reports, and provide insights to drive operational efficiency

    Collaborate with sales leadership to design, implement, and refine workflows and processes around lead qualification, sales pipeline management, and customer journey touchpoints

    Partner with marketing leadership to develop and execute effective marketing campaigns, leveraging data and analytics to drive segmentation, personalization, and continuous optimization

    Manage end-to-end lead lifecycle in conjunction with Sales and Marketing teams, including lead scoring, lead nurturing, data cleansing and enrichment, lead routing, segmentation, targeting, and reporting

    Drive email marketing program development and execution, including segmentation, testing, deployment, and continuous optimization

    Analyze campaign performance, identify trends, and provide recommendations for campaign improvements

    Ensure data accuracy and integrity across all sales and marketing operations systems and dashboards, including documentation and training programs for internal users

    Develop and maintain sales operations processes, policies, and procedures

    What You'll Bring

    Bachelor's degree in marketing, business, computer science, analytics, or related field

    4+ years of sales and marketing ops experience, preferably in a fast-paced, high-growth SaaS environment

    Salesforce certified, with a deep understanding of sales and marketing tech

    Strong background in sales operations, including lead management, pipeline optimization, and forecasting

    Familiarity with marketing automation systems, specifically Marketo and HubSpot

    Exceptional analytical skills, with the ability to leverage data to improve processes and drive results

    Excellent communication and collaboration skills to interact with cross-functional stakeholders

    Self-driven, with a passion for problem-solving and continuous improvement

    #J-18808-Ljbffr
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