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Business Development - Washington, United States - RWGroup
Description
17th April, 2024
R & W Group has an excellent opportunity with a large, global law firm in DC for a Business Development and Marketing Manager - Regulatory (Privacy and Cybersecurity, Environmental) Candidates with experience in Privacy, Cybersecurity and Environmental risk advisory services desired This position will serve as a key team member within the Marketing Department of the firm.
They work directly with the group leaders and other partners to develop and execute clear strategies and business plans and manage an aligned range of business development and marketing initiatives.
The Manager takes an active role in learning about the service offering, lawyers, and clients of the assigned groups and related practices.
They develop and lead initiatives to deepen knowledge about our clients, their business needs, and relevant Firm capabilities to foster cross-selling.
The Manager may have direct supervisory responsibility for Business Development and Marketing Specialist and/or Coordinator level professionals.Additionally, they are expected to lead by example, mentor junior members of the team, and embody the highest standards of service delivery.
The role requires the development of strong and effective working relationships within the Marketing Department, as well as with other professional business functions, and lawyers, across the Firm's global platform.
Duties and Responsibilities:
Practice and
Client Development:
Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyersAttends and contributes to practice/industry group meetings and planning sessionsIdentifies and recommends business development opportunities and trends using data analytics, competitive intelligence, industry trends, market analyses, and similar resourcesEvaluates the development of business prospects and cross-marketing efforts and makes recommendations to practice/industry leadersManages, develops, and refines the groups' business development "infrastructure" (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.), exercising an acute level of quality control to ensure that all marketing collateral, communications, matter lists, and other materials are consistent, error-free, and up to date; ensures processes are efficient and the best possible use is made of available technology and other resourcesHelps group leaders prepare and manage the group's BD budget; tracks and analyzes practice/industry initiatives, evaluating the ROI of activities to recommend and plan future effortsCoordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiativesFacilitates the planning, implementation, and follow-up of new business or cross-marketing opportunitiesProposals and Pitches:Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as neededSpearheads briefing discussions to propose and/or understand the opportunityWrites new business proposals and produces targeted, tailored responses to RFIs/RFPsServes as advisor in preparing and rehearsing pitch teamsSupports follow-up and debrief activities post-pitch and reports them back to Firm leadersMarketing and Profile-raising Activities:Leads preparation of submissions for practice/industry rankings, awards, surveys, league tables, and other recognitions for assigned groupsWorks with Regional BD and Marketing team members to plan client programs and Firm-sponsored eventsWorks with the Communications and PR team to identify thought leadership topics and lawyers to engage in media commentary, article publication, podcasts, etc.
Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice/industry platformsEmployee Management:Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performanceDelegates work efficiently and effectively to other team membersCollaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or functionsQualifications:
Education and/or Experience:
Required:
A minimum of eight (8) years of professional marketing, business development, or other relevant experienceA Bachelor's degree from an accredited college or university, preferably in marketing, communication, business/finance, or related fieldExcellent writing, proofreading, and critical thinking skillsDemonstrated proficiency in Microsoft Office and OutlookPreferred:Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organizationExperience and knowledge of the business/legal landscape in assigned practice areas/industriesSupervisory, managerial, and/or project management experienceAdvanced degree in a related area, such as marketing, law, business, or communications (M.B.A.
Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or FoundationFamiliarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publicationsOther Skills and Abilities:
The following will also be required of the successful candidate:Strong organizational and prioritization skillsStrong attention to detailGood judgmentStrong interpersonal communication skillsStrong analytical and problem-solving skillsAble to work harmoniously and effectively with othersAble to preserve confidentiality and exercise discretionAble to work under pressureAble to manage multiple projects with competing deadlines and prioritiesGreat benefits, salary and growth opportunity Submit a resume via R & W Group's website at www.
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