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    Marketing Manager - Chicago, United States - Thank God It's Natural

    Thank God It's Natural
    Thank God It's Natural Chicago, United States

    1 week ago

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    Description

    Job Summary:
    The Marketing Manager is responsible for overseeing a team of marketing professionals within the marketing department.

    They will deliver a robust and profitable marketing plan to create an exciting experience for the consumer at all touch points.

    In addition, they will oversee the implementation of marketing campaigns to promote and strengthen tgin's digital and retail footprints to drive explosive growth.


    Duties/Responsibilities:
    Lead the creation and management of the yearly marketing budget and calendar
    Lead 360 planning to develop cross functional marketing plans for launches and campaigns with touchpoints: Media, Social, Creative, Events, PR & Influencer Marketing
    Partner with Creative and Digital to translate the brand story into concepts with compelling designs and copy to continue to elevate the brand
    Identify strategic partnerships to collaborate and expand brand awareness for product launches, events, and campaigns
    Lead team to craft powerful product storytelling and positioning in partnership with Social E-Commerce, and Sales
    Partner with E-Commerce to strategize on premium content and campaigns to increase our consumer demographic and acquisition
    Identify strategic ways to expand brand awareness through product launches, events, and campaigns
    Collaborate with brand manager on product strategies with a focus on trend analysis and category innovation
    Oversee event management in conjunction with Events Manager
    Establish key metrics to analyze campaign performance to allocate funds and determine ROI

    Required Skills/Abilities:
    Strong awareness of and experience with current digital marketing trends
    Strong communication and interpersonal skills
    Resourceful and creative problem solver
    Strong organizational skills; able to track multiple projects and details
    Outstanding vendor relationship skills
    Detailed at project management
    Ability to effectively project manage and negotiate efficiently
    Multi-task and utilize resources to execute tasks with special attention to deadlines
    Active listening
    Critical thinking
    Active learning
    Judgment and decision making

    Education and Experience:

    Education:
    Bachelor's degree

    Experience: 7 years of operational marketing experience within beauty, fashion, CPG (must have beauty experience)
    Proven successful track record in marketing
    Experience leading small to medium sizes teams, and managing multiple vendors
    Experience targeting Gen Z consumer base
    Experience partnering with retailers including Ulta, Target and Walmart
    Comfortable with a fast-pace environment

    Physical Requirements:
    Prolonged periods sitting at a desk and working on a computer.
    Must be able to lift up to 15 pounds at times.
    Our office is located in Chicago, 1⁄2 block north of the United Center just west of Fulton Market

    #J-18808-Ljbffr

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